Visual and Interactive Content Strategy
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Articles and resources about different ways you can use visual and interactive media to better promote your business and services.
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Rescooped by Shanika Journey from Virtual candy onto Visual and Interactive Content Strategy
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The Engagement Economy: How Gamification is Reshaping Businesses

The Engagement Economy: How Gamification is Reshaping Businesses | Visual and Interactive Content Strategy | Scoop.it

While elements of gamification — leaderboards, badges and levels — have appeared in a business context for years, recent technologies are driving increased interest and greater potential in this field.


Via Metrinomics
Metrinomics's curator insight, December 18, 2012 11:32 AM

"While elements of gamification — leaderboards, badges and levels — have appeared in a business context for years, recent technologies are driving increased interest and greater potential in this field. Real-time data analytics, mobility, cloud services, and social media platforms can accelerate and improve the outcomes of gamification, while a broader understanding of behavioral science suggests new applications."

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Digital Presentations in Education Digital Delights Transmedia: Storytelling for the Digital Age E-Learning and Online Teaching Just Story It Comic Books
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Products, Recipes, and Movies Added to Pinterest

Products, Recipes, and Movies Added to Pinterest | Visual and Interactive Content Strategy | Scoop.it
Pinterest has announced a very interesting new feature called "rich pins." The idea is that instead of a pin being just an image and description, certain kinds of pins might include other specific information that always applies to those kinds of pins, and make the pins far more informative and therefore more useful. Initially, the kinds of pins that have this capability are Products, Recipes and Movies. And those are three huge categories!
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Home Pages that Hit the Mark (And How Yours Can Too)

Home Pages that Hit the Mark (And How Yours Can Too) | Visual and Interactive Content Strategy | Scoop.it
A look at the home page design of four usability/conversion websites, with a review of what works and how you can do it on your website.
Shanika Journey's insight:

Love what is said about the four jobs of the Home Page. Cool article

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Google+ Gets Redesigned, Slideshare Tests Mobile Navigation, and Bing Gets More Social Friendly

Google+ Gets Redesigned, Slideshare Tests Mobile Navigation, and Bing Gets More Social Friendly | Visual and Interactive Content Strategy | Scoop.it

Social media news and new developments making social media marketing easier. (Google+ new design, Google Launches Stand-Alone Hangouts App, Bing’s Social Sidebar Includes Direct Interaction With Facebook)

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Rescooped by Shanika Journey from Innovations in e-Learning
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12 Sure-Fire Ways to Make People Never Want Touch Your eLearning Content Ever Again

12 Sure-Fire Ways to Make People Never Want Touch Your eLearning Content Ever Again | Visual and Interactive Content Strategy | Scoop.it
If you’re planning on creating a course– or if you’re doing a review of your existing ones – take a peak at this list of some of the top things people hate about eLearning. We have compiled this list  to act as a sort of guide for what not to do when designing your courses.

Via k3hamilton
Shanika Journey's insight:

I ESPECIALLY agree with number 2, 6, 8, 11, and 12

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NBCUniversal: “Transmedia storytelling will be a part of Social TV” | IP&TV News

NBCUniversal: “Transmedia storytelling will be a part of Social TV” | IP&TV News | Visual and Interactive Content Strategy | Scoop.it

Social TV will no longer be seen as a branch of the existing TV experience. Social TV will be equivalent to watching TV. The second screen, sharing with others as you watch, interactivity   the “social” part of TV will all be part and parcel of the regular TV experience - says Lisa Hsia

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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Visual and Interactive Content Strategy | Scoop.it

Learn to craft calls to action that get your social community to do what you’d like them to and get the results you want.

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Rescooped by Shanika Journey from visualizing social media
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10 Tips To Build A Responsive Website [Infographic]

10 Tips To Build A Responsive Website [Infographic] | Visual and Interactive Content Strategy | Scoop.it

Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.


The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...


Via Lauren Moss
Filipe MS Bento's curator insight, April 18, 10:30 AM

Excelent infografic (as graphic as you can get!):

Sue Myburgh's curator insight, April 18, 6:09 PM

Wonderful - clear and brief.

Cori Zuppo's curator insight, April 21, 9:23 PM

Right on!

Rescooped by Shanika Journey from Video Marketing for Real Pro's
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NEW YOUTUBE LAYOUT PREVIEW! WHOA!

I give you a preview of the new 2013 YouTube channel designs - What do you think? Subscribe for more of my vids: http://bit.ly/ijsubscribe ♥ PLEASE LIKE + FA...

Via eProAgi Anderson
Shanika Journey's insight:

From one ofmy favorite funny gaming gals, iJustine!

eProAgi Anderson's curator insight, April 19, 1:17 PM

Need help leveraging YouTube. WWe recommend the Videio Traffic Academy

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101 Online Video Stats to Make Your Eyes Glaze Over

101 Online Video Stats to Make Your Eyes Glaze Over | Visual and Interactive Content Strategy | Scoop.it

 Watching video online is becoming the globe’s new pastime, and it’s showing no signs of slowing down (or, uh, buffering). Just how prevalent is it? These 101 online video stats will be enough to give you a good idea – and I’ll try my best not to have your eyes glaze over like you’re staring at a video screen …

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Sketchnotes and Sketch Tweets from Social Media Marketing World #smmw13

#SMMW13 Social Media Marketing World hosted by the folks at Social Media Examiner. These are sketchnotes and sketch tweets that I created live during sessions and tweeted. All images were created on the iPad using Brushes and Over. You can find more creative awesomeness at AnneMcColl.com

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10 Tips On How To Build Successful Video Campaigns for Nonprofits and Social Causes (and Most Any Organization)

10 Tips On How To Build Successful Video Campaigns for Nonprofits and Social Causes (and Most Any Organization) | Visual and Interactive Content Strategy | Scoop.it

I interviewed Michael Hoffman, President of the video agency See3 communications, specializing in video strategies and campaigns for non-profits and cause. This includes the 3 big mistakes nonprofits make with video (and how to avoid making them)

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How to Create Killer Pinterest Graphics with PowerPoint

Looking for an easy and inexpensive way to add high quality graphics to your blog posts? You can do it in 10 steps with PowerPoint!

Via Baiba Svenca
Shanika Journey's insight:

You don't need alot of expensive graphic software to make pics. Find free tools or tools you already have to create them!

Harsha Monga's curator insight, April 19, 9:20 AM

How to make attractive PPTs for Cheap 

ManufacturingStories's curator insight, April 27, 2:47 PM

Very well done slide presentation.

Mayra.Loves.Books's curator insight, May 5, 7:56 PM

I've got to try this!

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What an Artist from Philadelphia Taught A Blogger About Social Media

What an Artist from Philadelphia Taught A Blogger About Social Media | Visual and Interactive Content Strategy | Scoop.it

Steven Powers, or as he’s known in graffiti / sign-writing circles, ‘Espo’ gave voice to a feeling I’ve had for awhile about social media. That in creating content for social, we should stop giving people what they want. Stop giving them the click/like-bait they desire. That simply asking people how they like their product served... while a clever and safe way to talk to people already interested in the brand, lacks the imagination I believe people truly crave.

Shanika Journey's insight:

No one understands how to pull the attention of passerbys with graphics better than a graffiti artist. Take a listen on how you should think pass the typical comfort zone when displaying messages that realte to your business.


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10 Ways To Promote An Infographic

10 Ways To Promote An Infographic | Visual and Interactive Content Strategy | Scoop.it

Infographics are all the rage at the moment. People love them as they are full of value, they are educational, quick to read and entertaining. Unfortunately, because of all the noise in this vast Internet maize, it’s no easy task getting your infographic out there, and even the most beautiful ones need lots of heavy promotion to get in front of as many people as possible, generate shares and get plenty of quality backlinks. Over the years I’ve created quite a few infographics and have learned some great tips and tricks for promoting them that I thought I’d share with you now.

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Need More Website Traffic? Use Blog Posts, Not Social Media

Need More Website Traffic? Use Blog Posts, Not Social Media | Visual and Interactive Content Strategy | Scoop.it

If you a small business looking to generate more traffic to your website, pay attention Many small businesses are using social media and content marketing to generate traffic and leads for their business. These are two great methods, but one in particular holds a lot more long-term value than the other.

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The Strengths of Video Storytelling With A Few Examples

The Strengths of Video Storytelling With A Few Examples | Visual and Interactive Content Strategy | Scoop.it

It is evident in TV advertising and in online video that more and more marketers are using storytelling techniques to engage audiences. With online video, storytelling style videos are becoming increasingly common for one simple reason; they work. Videos that tell an engaging story are more likely to be shared, liked and commented upon. They are therefore more likely to go viral and they will be remembered.

Shanika Journey's insight:

Storytelling has been around since the dawn of time and it has been used in advertising (especially direct mail) for over 100 years. It is not the latest thing, or something new to master. It's something we all do. It's just many marketers took it for granted for a few years and now have returned to one of the most basic formats of selling anything - and that is by telling a story.

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So How Much Impact Does Social Media Have On Getting YOU Found Online? [INFOGRAPH]

So How Much Impact Does Social Media Have On Getting YOU Found Online? [INFOGRAPH] | Visual and Interactive Content Strategy | Scoop.it
Search engine optimization is not dependent on a minimal number of factors for a long time now, including the number of times a keyword appeared on a page. One of the more recent factors that has had an impact on search ranking is social media.
Shanika Journey's insight:

This is a great resource to help you determine just how valuable it is to use social medai to promote your services and how it can help you get traffic to your business FASTER. Cool infograph.

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Finally! LinkedIn Introducing Visual Profiles! But Not For EVERYBODY!?

You will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. Unfortunately, it's not available to every Linkedin member. If you are chosen, they will e mail you notification.

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Rescooped by Shanika Journey from Digital Presentations in Education
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Fotor - Free Online Photo Editor

Fotor - Free Online Photo Editor | Visual and Interactive Content Strategy | Scoop.it
Online photo editing & photo creatives made simple and fun with Fotor's free photo editing features including photo collage, photo frames, photo effects, color splash, tilt-shift, clip arts, text, photo cards, online HDR and more.

Via Baiba Svenca
Baiba Svenca's curator insight, April 19, 1:44 PM

Great new photo editor which is free to use and requires no registration. Excellent for preparing your images for a presentation. It lets you edit photos, make photo collages and cards.

Works on Windows, Mac, Android and iPhone. Available in 4 languages (English, German, Portuguese, Spanish).

Sarah McElrath's curator insight, April 19, 3:47 PM

Love that it doesn't make one sign up.

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YouTube Network Big Frame Launches Multiplatform Apps Thanks To Beachfront Builder

YouTube Network Big Frame Launches Multiplatform Apps Thanks To Beachfront Builder | Visual and Interactive Content Strategy | Scoop.it

The Beachfront platform basically enables creators to engage directly with their audiences through their own branded apps, without having their videos hidden within the broader YouTube experiences

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DIY Video Background (4 Ways to Make Your Videos POP!)

What should your video background look like? Here are FOUR categories of Video Backdrops...
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SurveyMonkey - Online survey Software Powerful Tool for Creating Web Surveys

SurveyMonkey - Online survey Software Powerful Tool for Creating Web Surveys | Visual and Interactive Content Strategy | Scoop.it
Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.
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How Consumer Trends Are Being Influenced by Social Media (Infographic)

How Consumer Trends Are Being Influenced by Social Media (Infographic) | Visual and Interactive Content Strategy | Scoop.it

Today’s consumer is likely to be on social media, and the activity on those sites affects their decision making when it comes to purchasing. How has the rise of social media changed how you do business? Check out this infographic from Mashable.com

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Facebook Adds Feelings and Actions: This Week in Social Media | Social Media Examiner

Facebook Adds Feelings and Actions: This Week in Social Media | Social Media Examiner | Visual and Interactive Content Strategy | Scoop.it
Social media news and new developments making social media marketing easier. (Facebook What You're Doing updates, Facebook Event invites, LinkedIn Recruiter.)
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12 Most Simple Social Media Mistakes We All Make

12 Most Simple Social Media Mistakes We All Make | Visual and Interactive Content Strategy | Scoop.it
Rebekah Radice rights a lot of wrongs with the 12 Most Simple Social Media Mistakes We All Make.
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