It is evident in TV advertising and in online video that more and more marketers are using storytelling techniques to engage audiences. With online video, storytelling style videos are becoming increasingly common for one simple reason; they work. Videos that tell an engaging story are more likely to be shared, liked and commented upon. They are therefore more likely to go viral and they will be remembered.
Shanika Journey's insight:
Storytelling has been around since the dawn of time and it has been used in advertising (especially direct mail) for over 100 years. It is not the latest thing, or something new to master. It's something we all do. It's just many marketers took it for granted for a few years and now have returned to one of the most basic formats of selling anything - and that is by telling a story.
Search engine optimization is not dependent on a minimal number of factors for a long time now, including the number of times a keyword appeared on a page. One of the more recent factors that has had an impact on search ranking is social media.
Shanika Journey's insight:
This is a great resource to help you determine just how valuable it is to use social medai to promote your services and how it can help you get traffic to your business FASTER. Cool infograph.
You will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. Unfortunately, it's not availableto every Linkedin member. If you are chosen, they will e mail you notification.
Online photo editing & photo creatives made simple and fun with Fotor's free photo editing features including photo collage, photo frames, photo effects, color splash, tilt-shift, clip arts, text, photo cards, online HDR and more.
Today’s consumer is likely to be on social media, and the activity on those sites affects their decision making when it comes to purchasing. How has the rise of social media changed how you do business? Check out this infographic from Mashable.com
Still not convinced Mobile Learning is something your organization should evaluate? Consider these eye-opening statistics published by different organizations such as ASTD, iPass, Towards Maturity and Ambient Insight. Data from their most recent surveys reveals some interesting facts...
When you want to add artistic effects or drawings to your website or printed material, try Serif’s free drawing and graphics software. It’s free to download and you don’t need any artistic background or design experience.
If you’re planning on creating a course– or if you’re doing a review of your existing ones – take a peak at this list of some of the top things people hate about eLearning. We have compiled this list to act as a sort of guide for what notto do when designing your courses.
Social TV will no longer be seen as a branch of the existing TV experience. Social TV will be equivalent to watching TV. The second screen, sharing with others as you watch, interactivity – the “social” part of TV will all be part and parcel of the regular TV experience - says Lisa Hsia
Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.
The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.
That’s where responsive design can help.
Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...
Watching video online is becoming the globe’s new pastime, and it’s showing no signs of slowing down (or, uh, buffering). Just how prevalent is it? These 101 online video stats will be enough to give you a good idea – and I’ll try my best not to have your eyes glaze over like you’re staring at a video screen …
#SMMW13 Social Media Marketing World hosted by the folks at Social Media Examiner. These are sketchnotes and sketch tweets that I created live during sessions and tweeted. All images were created on the iPad using Brushes and Over. You can find more creative awesomeness at AnneMcColl.com
I interviewed Michael Hoffman, President of the video agency See3 communications, specializing in video strategies and campaigns for non-profits and cause. This includes the 3 big mistakes nonprofits make with video (and how to avoid making them)
Steven Powers, or as he’s known in graffiti / sign-writing circles, ‘Espo’ gave voice to a feeling I’ve had for awhile about social media. That in creating content for social, we should stop giving people what they want. Stop giving them the click/like-bait they desire. That simply asking people how they like their product served... while a clever and safe way to talk to people already interested in the brand, lacks the imagination I believe people truly crave.
Shanika Journey's insight:
No one understands how to pull the attention of passerbys with graphics better than a graffiti artist. Take a listen on how you should think pass the typical comfort zone when displaying messages that realte to your business.
There seems to be a perception that online gaming has a detrimental impact on children’s development. Nothing could be further from the truth, and there are countless–and complex–reasons for this, but it also makes sense at the basic benefits of game-based learning.