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Articles and resources about different ways you can use visual and interactive media to better promote your business and services.
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Shanika Journey
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Scooped by Shanika Journey onto Visual and Interactive Content Strategy |
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It is evident in TV advertising and in online video that more and more marketers are using storytelling techniques to engage audiences. With online video, storytelling style videos are becoming increasingly common for one simple reason; they work. Videos that tell an engaging story are more likely to be shared, liked and commented upon. They are therefore more likely to go viral and they will be remembered.
Shanika Journey's insight:
Storytelling has been around since the dawn of time and it has been used in advertising (especially direct mail) for over 100 years. It is not the latest thing, or something new to master. It's something we all do. It's just many marketers took it for granted for a few years and now have returned to one of the most basic formats of selling anything - and that is by telling a story. Delete the scoop?
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![So How Much Impact Does Social Media Have On Getting YOU Found Online? [INFOGRAPH] | Visual and Interactive Content Strategy | Scoop.it](http://img.scoop.it/VqDRwFWaDcyS5won9aXTUzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Search engine optimization is not dependent on a minimal number of factors for a long time now, including the number of times a keyword appeared on a page. One of the more recent factors that has had an impact on search ranking is social media.
Shanika Journey's insight:
This is a great resource to help you determine just how valuable it is to use social medai to promote your services and how it can help you get traffic to your business FASTER. Cool infograph. Delete the scoop?
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You will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. Unfortunately, it's not available to every Linkedin member. If you are chosen, they will e mail you notification. Delete the scoop?
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Online photo editing & photo creatives made simple and fun with Fotor's free photo editing features including photo collage, photo frames, photo effects, color splash, tilt-shift, clip arts, text, photo cards, online HDR and more. Via Baiba Svenca 
Baiba Svenca's curator insight,
April 19, 1:44 PM
Great new photo editor which is free to use and requires no registration. Excellent for preparing your images for a presentation. It lets you edit photos, make photo collages and cards. Works on Windows, Mac, Android and iPhone. Available in 4 languages (English, German, Portuguese, Spanish). Delete the scoop?
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The Beachfront platform basically enables creators to engage directly with their audiences through their own branded apps, without having their videos hidden within the broader YouTube experiences Delete the scoop?
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What should your video background look like? Here are FOUR categories of Video Backdrops...
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Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software. Delete the scoop?
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Today’s consumer is likely to be on social media, and the activity on those sites affects their decision making when it comes to purchasing. How has the rise of social media changed how you do business? Check out this infographic from Mashable.com Delete the scoop?
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Social media news and new developments making social media marketing easier. (Facebook What You're Doing updates, Facebook Event invites, LinkedIn Recruiter.) Delete the scoop?
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Rebekah Radice rights a lot of wrongs with the 12 Most Simple Social Media Mistakes We All Make. Delete the scoop?
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Still not convinced Mobile Learning is something your organization should evaluate? Consider these eye-opening statistics published by different organizations such as ASTD, iPass, Towards Maturity and Ambient Insight. Data from their most recent surveys reveals some interesting facts... Via Tim Scholze
Shanika Journey's insight:
Wow! A must read! This is info alot of small businesses are not noticing yet and taking advantage of yet. 
Tim Scholze's curator insight,
April 12, 12:51 PM
Some interesting insights here, but I can't see (literally) learning on an iPhone or smart phone. Give me an iPad mini, nexus 7, or MacBookAir any day and I'd be good to go 8-)
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When you want to add artistic effects or drawings to your website or printed material, try Serif’s free drawing and graphics software. It’s free to download and you don’t need any artistic background or design experience. Via Baiba Svenca
Shanika Journey's insight:
A good alternative for anyone who doesn't own Photoshop, Illustrator, or Painter to create custom pics and graphics for your projects.
Baiba Svenca's curator insight,
April 11, 12:29 PM
Great software for drawing vector illustrations for your web presentations. It will help you design your slides by adding personalised drawings. DrawPlus support and tutorials http://www.serif.com/Support/ProductHelp/DrawPlus/ 
Jorge Jaramillo's curator insight,
April 11, 4:32 PM
Acabo de encontrarme con esta herramienta, habría que descargarla y probarla. Delete the scoop?
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Pinterest Marketing: learn how to use Pinterest to build connections, trust and loyalty in a very visual way. Delete the scoop?
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If you’re planning on creating a course– or if you’re doing a review of your existing ones – take a peak at this list of some of the top things people hate about eLearning. We have compiled this list to act as a sort of guide for what not to do when designing your courses. Via k3hamilton
Shanika Journey's insight:
I ESPECIALLY agree with number 2, 6, 8, 11, and 12 Delete the scoop?
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Social TV will no longer be seen as a branch of the existing TV experience. Social TV will be equivalent to watching TV. The second screen, sharing with others as you watch, interactivity – the “social” part of TV will all be part and parcel of the regular TV experience - says Lisa Hsia Delete the scoop?
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Learn to craft calls to action that get your social community to do what you’d like them to and get the results you want. Delete the scoop?
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Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive. The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back. That’s where responsive design can help. Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television... Via Lauren Moss 
Filipe MS Bento's curator insight,
April 18, 10:30 AM
Excelent infografic (as graphic as you can get!): Delete the scoop?
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I give you a preview of the new 2013 YouTube channel designs - What do you think? Subscribe for more of my vids: http://bit.ly/ijsubscribe ♥ PLEASE LIKE + FA... Via eProAgi Anderson
Shanika Journey's insight:
From one ofmy favorite funny gaming gals, iJustine! 
eProAgi Anderson's curator insight,
April 19, 1:17 PM
Need help leveraging YouTube. WWe recommend the Videio Traffic Academy Delete the scoop?
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Watching video online is becoming the globe’s new pastime, and it’s showing no signs of slowing down (or, uh, buffering). Just how prevalent is it? These 101 online video stats will be enough to give you a good idea – and I’ll try my best not to have your eyes glaze over like you’re staring at a video screen … Delete the scoop?
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#SMMW13 Social Media Marketing World hosted by the folks at Social Media Examiner. These are sketchnotes and sketch tweets that I created live during sessions and tweeted. All images were created on the iPad using Brushes and Over. You can find more creative awesomeness at AnneMcColl.com Delete the scoop?
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I interviewed Michael Hoffman, President of the video agency See3 communications, specializing in video strategies and campaigns for non-profits and cause. This includes the 3 big mistakes nonprofits make with video (and how to avoid making them) Delete the scoop?
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Looking for an easy and inexpensive way to add high quality graphics to your blog posts? You can do it in 10 steps with PowerPoint! Via Baiba Svenca
Shanika Journey's insight:
You don't need alot of expensive graphic software to make pics. Find free tools or tools you already have to create them! Delete the scoop?
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Steven Powers, or as he’s known in graffiti / sign-writing circles, ‘Espo’ gave voice to a feeling I’ve had for awhile about social media. That in creating content for social, we should stop giving people what they want. Stop giving them the click/like-bait they desire. That simply asking people how they like their product served... while a clever and safe way to talk to people already interested in the brand, lacks the imagination I believe people truly crave.
Shanika Journey's insight:
No one understands how to pull the attention of passerbys with graphics better than a graffiti artist. Take a listen on how you should think pass the typical comfort zone when displaying messages that realte to your business. Delete the scoop?
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There seems to be a perception that online gaming has a detrimental impact on children’s development. Nothing could be further from the truth, and there are countless–and complex–reasons for this, but it also makes sense at the basic benefits of game-based learning.
Via Nik Peachey, Lee Ballantyne
Shanika Journey's insight:
These benefits also apply to adults using game-based learning for business or personal develoment. 
Dr.Revathi Viswanath's curator insight,
April 19, 7:07 AM
Very true. It does help children to be more attentive and develops their level of concentration. 
Paula Iaeger PhD's comment,
May 7, 9:32 AM
Adults need motivation and challenging opportunities too. When I earned my first learning badge at a conference it is tied to actively participating, recommending other attendees for recognition (which meant I had to read the posts and engage) and share the information with others. If adults attended conferences that way instead of merely attending they would return to work energized to share that information with others for the entire department to benefit from sending a small team to an event.
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Facebook Mobile Marketing: Learn five things you can do make your Facebook marketing mobile friendly and get more customers. Delete the scoop?
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