“Remember before the internet?” asks Joi Ito. "Remember when people used to try to predict the future?”
In this engaging talk, the head of the MIT Media Lab skips the future predictions and instead shares a new approach to creating in the moment: building quickly and improving constantly, without waiting for permission or for proof that you have the right idea.
This kind of bottom-up innovation is seen in the most fascinating, futuristic projects emerging today, and it starts, he says, with being open and alert to what’s going on around you right now. Don’t be a futurist, he suggests: be a now-ist.
The study found that walking indoors or outdoors similarly boosted creative inspiration. The act of walking itself, and not the environment, was the main factor. A person walking indoors – on a treadmill in a room facing a blank wall – produced twice as many creative responses compared to a person sitting down.
Think of your most common habits and the regular culprits come to mind--biting your nails, snacking late at night, cracking your knuckles. Do something enough times and it becomes a behavioral pattern you do almost involuntarily. But is creativity any different?