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Rescooped by Errol A. Adams JD/MLS from The Information Professional
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Small Island Librarian: Corporate online storytelling for libraries?

Small Island Librarian: Corporate online storytelling for libraries? | The Information Specialist's Scoop | Scoop.it
Small Island Librarian: Corporate online storytelling: for libraries?

 

Posted by Mark-Shane Scale:

 

"In my view, there needs to be a course within library schools that will deals with institutional digital storytelling. This is because, in the age of social media and Library 2.0, libraries need to move online and tell their stories. Libraries need to find ways of connecting with their users and potential users in the online world. We need content on our websites and a social media presence that is constantly updated and engaging, reminding our users that we are a channel to credible information sources. Our Websites must now be more like blogs or online magazines, with a constant flow of information. We should not only tell users what we have, but also post commentaries and view points, to represent the information that we have within our collections. In short, we need to take a page from Coca Cola's book on corporate storytelling. If Coca Cola is thinking about becoming a publisher, why not libraries?"


Via Karen du Toit
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Rescooped by Errol A. Adams JD/MLS from The Information Professional
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A Tribute to Special Libraries and Collections: NPR Library

A Tribute to Special Libraries and Collections: NPR Library | The Information Specialist's Scoop | Scoop.it

Catherine:  

"Special libraries are found within many different types of organizations, such as broadcast networks. Many have internal libraries and librarians which provide archival, research, information retrieval and reference services. These library collections are often closed to the public, focused on serving the needs of direct staff and affiliates. Librarianship within media organizations is a fascinating part of special libraries. In an article from American Journalism Review, in 1995, the 'news librarian' was described as, "the collectors, managers, and re-distributors of the organization's primary product, information. This is critical in all stages of information's flow through the organization – initial information gathering for use in news reporting, in the collection of the news product into databases, in the repackaging of information created by the organization into new products." Much has changed in the industry in the last fifteen years, however the role of collector and manager of the organization's content is still a vital one.

NPR is a non-profit privately and publicly funded membership media organization. The content produced by NPR is nationally syndicated to over 900 public radio stations in the United States. The NPR library does not have a publicly accessible website, as their collections are not available for circulation and reference outside of NPR affiliated patrons. The collection consists of archival audio of NPR produced shows, collections of commercial music and spoken word (films, tv shows, speeches, poetry). Library staff do have a twitter account that is well worth following. The tweets often highlight stories on the NPR website such as this one about the The Most Gigantal, Behemothian Thesaurus In The World"

 

- Includes links to all related websites of NPR.


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