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Rescooped by Errol A. Adams JD/MLS from Content Curation World
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How Startups Can Gain Visibility and Reputation by Curating Great Content

How Startups Can Gain Visibility and Reputation by Curating Great Content | The Information Specialist's Scoop | Scoop.it

Jan Gordon: I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

a) Thought Leadership   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

b) Hub of Information   

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

c) Collections    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

d) Content with Commentary    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 


One Takeaway: 

Successful curators often employ several of these approaches in addition to producing their own original content

 

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: http://bit.ly/zTGY37


Via janlgordon, Robin Good
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Rescooped by Errol A. Adams JD/MLS from SOCIAL MEDIA, what we think about!
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The Importance of Brand in an Era of Digital Darwinism

The Importance of Brand in an Era of Digital Darwinism | The Information Specialist's Scoop | Scoop.it

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.


Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”

 

Read more: http://bit.ly/yoFXha


Via Martin Gysler
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