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Rescooped by Errol A. Adams JD/MLS from The Information Professional
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8 Tips for the Care & Feeding of the Reluctant Tech User, by @gwynethjones at The Daring Librarian

8 Tips for the Care & Feeding of the Reluctant Tech User, by @gwynethjones at The Daring Librarian | The Information Specialist's Scoop | Scoop.it

"Teaching tech in isolation never works. When a reluctant tech user learns how to do something with a project about which they're personally passionate, they're gonna be instantly engaged, work hard at it, and feel super exultant when it works!"

 

1. Make it personal

2. Show and tell

3. Small steps, etc"


Via Karen du Toit
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Rescooped by Errol A. Adams JD/MLS from SOCIAL MEDIA, what we think about!
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The Importance of Brand in an Era of Digital Darwinism

The Importance of Brand in an Era of Digital Darwinism | The Information Specialist's Scoop | Scoop.it

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.


Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”

 

Read more: http://bit.ly/yoFXha


Via Martin Gysler
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