The Information Specialist's Scoop
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Everything for Information Specialists, Law Librarians...etc
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Why Social Business Needs To Be Top of Mind For Marketers

Why Social Business Needs To Be Top of Mind For Marketers | The Information Specialist's Scoop | Scoop.it

Social business is imperative for marketers to transform their brands into media companies . . .


Via David Blundell
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Twitter Opens Up To Search Engines

Twitter Opens Up To Search Engines | The Information Specialist's Scoop | Scoop.it

Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s no guarantee that the main search engines want what Twitter is offering . . .


Via David Blundell
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Google This, by Terry Ballard < One year of my life | Librarian on the edge - for your library #books

Google This, by Terry Ballard < One year of my life | Librarian on the edge - for your library #books | The Information Specialist's Scoop | Scoop.it

Terry Ballard:

"Last April I got a contract with Chandos Publishing of Oxfordshire to write a book called "Google this: Putting Google and other social media sites to work for your library." 

http://www.terryballard.org/googlethis.html ;

"As I had envisioned originally, I found dozens of librarians who had done great things with social media and got their stories. Whenever possible, I added cookbook-like instructions for crating things like IGoogle gadgets or captioning videos in YouTube. Being a longtime quote collector, I was able to find an apt quote for every chapter beginning. In the end, I see this as the capstone of a career that has gone on for nearly 50 years."


Via Karen du Toit
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Google Announce Launch Of New Social Media Measurement Tool - Social Reports

Google Announce Launch Of New Social Media Measurement Tool -  Social Reports | The Information Specialist's Scoop | Scoop.it

Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Antonino Militello, Robin Good, David Blundell
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Help Customers Find You: How to Use Keywords on Your Social Networks

Help Customers Find You: How to Use Keywords on Your Social Networks | The Information Specialist's Scoop | Scoop.it

In this article, KISSmetrics demonstrate step by step, some of the places and different ways you can use keywords on your social media pages . . .


Via David Blundell
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Inside the Quest to Put the World's Libraries Online - Atlantic Mobile

Inside the Quest to Put the World's Libraries Online - Atlantic Mobile | The Information Specialist's Scoop | Scoop.it

Esther Yi:

"For all their differences, Google and the DPLA do share a major hurdle: Copyright law, which prevents the digitization of orphan works, numbering around 5 million and constituting about 50 to 70 percent of books published after 1923. Orphans are works whose rights holders are not known; they may be dead or unaware of their entitlement. Google's settlement would have given the company license to appropriate orphan works for posterity—a move that would have opened up a trove of previously unavailable works, at the expense of granting Google unprecedented control through litigation. The DPLA faces a similar problem: As some members pointed out in a gathering last year, out-of-print and orphan works—content in the "yellow zone" of copyright—outnumber both public domain and in-copyright works, "making legal reforms necessary for the success of a DPLA," according to meeting notes. Jason Schultz, an assistant professor at UC Berkeley School of Law and a DPLA member focusing on legal issues, says that the coalition wants to strike the right balance between the rights of copyright owners to be properly compensated and the rights of public access. The DPLA will not violate copyright, and it will begin with a foundation of public-domain works. The organization is trying to figure out the best case for fair use of out-of-print or unpublished works to argue that public access to this literature benefits society and serves a "higher" purpose.


Via Karen du Toit
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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | The Information Specialist's Scoop | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

 

Think about semantic keyword research to help you focus your content and and improve your rankings.

 

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

 

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

They explore the semantics of those words…or the meaning behind them.

 

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.

 

Read more: http://mz.cm/J9nABP


Via Martin Gysler
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