Jan Gordon: I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.
In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.
He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups:
Here's what especially caught my attention:
a) Thought Leadership
If outsiders view your company as a key source of industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.
b) Hub of Information
By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.
c) Collections
By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.
d) Content with Commentary
Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000
One Takeaway:
Successful curators often employ several of these approaches in addition to producing their own original content
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: http://bit.ly/zTGY37
Via
janlgordon,
Robin Good
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