Does competitive intelligence have to tell a story using the hero format; and who is the hero?
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Everything for Information Specialists, Law Librarians...etc
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Errol A. Adams JD/MLS
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Rescooped by Errol A. Adams JD/MLS from Competitive intelligence news onto The Information Specialist's Scoop |
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Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.
Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.
Read more: http://bit.ly/KkfOb7 Via Martin Gysler Delete the scoop?
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What do you use as your daily Social Media dashboard every day?
Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.
What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.
So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...
Read more: http://bit.ly/IjmxO3 Via Martin Gysler Delete the scoop?
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An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]
Think about semantic keyword research to help you focus your content and and improve your rankings.
From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.
Keywords remain important to your content and link strategies.
But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.
What is semantic search? Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.
They explore the semantics of those words…or the meaning behind them.
For example, if someone typed in “laptop” do they mean: That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?
Read more: http://mz.cm/J9nABP Via Martin Gysler Delete the scoop?
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One question that seems to me to be very important. What is the best way to do, here are some interesting ideas about it. [note mg]
Dear Lifehacker,
Dear Camera Shy,
Via Martin Gysler 
Martin Gysler's comment,
April 3, 2012 6:01 PM
It's my pleasure John and thank you too for the share!
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Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.
Read more: http://bit.ly/yoFXha Via Martin Gysler Delete the scoop?
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Learn how to create a company culture that encourages the use of social media among its employees.
The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.
Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.
Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy.
Read more: http://bit.ly/LHRAo7 Via Martin Gysler 
ratzelster's comment,
June 10, 2012 10:18 AM
This was an excellent find for me...thanks for scooping this.
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Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]
Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.
Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.
Read more: http://bit.ly/K0s4LL Via Martin Gysler Delete the scoop?
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Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.
For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html Via Martin Gysler Delete the scoop?
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Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.
Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content.
But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.
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