Consultant Linda Sherman says you should definitely be on Google Plus. Do you ever get the impression no one is on Google Plus? That it’s utterly devoid of the vast audience that makes Facebook so powerful?
Via Jaana Nyström
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Rescooped by Errol A. Adams JD/MLS from GooglePlus Helper onto The Information Specialist's Scoop |
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Via Jaana Nyström
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Small Island Librarian: Corporate online storytelling: for libraries?
Posted by Mark-Shane Scale:
"In my view, there needs to be a course within library schools that will deals with institutional digital storytelling. This is because, in the age of social media and Library 2.0, libraries need to move online and tell their stories. Libraries need to find ways of connecting with their users and potential users in the online world. We need content on our websites and a social media presence that is constantly updated and engaging, reminding our users that we are a channel to credible information sources. Our Websites must now be more like blogs or online magazines, with a constant flow of information. We should not only tell users what we have, but also post commentaries and view points, to represent the information that we have within our collections. In short, we need to take a page from Coca Cola's book on corporate storytelling. If Coca Cola is thinking about becoming a publisher, why not libraries?" Via Karen du Toit Delete the scoop?
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“If you have a product that appeals to men,” she says, “that’s 100x more reason to devote time to Google Plus.” She’s also bullish on its business-to-business prospects. “People don’t think of Google Plus for B2B,” she says. “They think of LinkedIn, and that’s great for finding a job, but it’s a hard platform to market on. Google Plus allows for long conversations and you can build relationships.”