Consultant Linda Sherman says you should definitely be on Google Plus. Do you ever get the impression no one is on Google Plus? That it’s utterly devoid of the vast audience that makes Facebook so powerful?
Via Jaana Nyström
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Rescooped by Errol A. Adams JD/MLS from GooglePlus Helper onto The Information Specialist's Scoop |
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Via Jaana Nyström
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What do you use as your daily Social Media dashboard every day?
Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.
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Read more: http://bit.ly/IjmxO3 Via Martin Gysler Delete the scoop?
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Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.
Read more: http://bit.ly/yoFXha Via Martin Gysler Delete the scoop?
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Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.
Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content.
But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.
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“If you have a product that appeals to men,” she says, “that’s 100x more reason to devote time to Google Plus.” She’s also bullish on its business-to-business prospects. “People don’t think of Google Plus for B2B,” she says. “They think of LinkedIn, and that’s great for finding a job, but it’s a hard platform to market on. Google Plus allows for long conversations and you can build relationships.”