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"What kind of support should I be asking for from management?" and "How can I support our staff?" 1. Give them your trust - Wholeheartedly. 2. Give them dedicated time 3. Get out of their way
Via Karen du Toit
Social networks are captivating – there’s no doubt. The minds behind building the popular social media platforms of today knew exactly what they were doing and they saw it before any of us ever did. It’s a brilliant idea really – create a medium that allows people from all over the world to connect, share and collaborate like they never have been able to before in the history of the Earth. Incredible! But an unforeseen (or potentially foreseen, but ignored) consequence is addiction. Social networks have been so good at “helping” us, but now they’re hindering us. From what you might ask? Well, ask your friends, family, parents, even children what they think. And although it is often joked about, it isn’t a joking matter. Diagnosing Your Condition
Via Martin Gysler
Optimizing your Facebook Page for both Google and Facebook Graph search in eight steps, including selecting the best categories, about section keywords. Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search.
Via Martin Gysler
"Twitteracy: Tweeting Improves Learning And Engagement
Education Professor Christine Greenhow, Michigan State University, conducted a study on Twitter as a new form of literacy (http://www.tandfonline.com/doi/abs/10.1080/00131725.2012.709032). Her results showed that adults who tweet during a class and as part of the instruction: are more engaged with the course content
are more engaged with the instructor
are more egaged with other students
and have higher grades than the other students.
“Tweeting can be thought of as a new form of literacy,” Greenhow said. “The students get more engaged because they feel it is connected to something real, that it’s not just learning for the sake of learning. It feels authentic to them.”
Via Dennis T OConnor, Karen du Toit
Managing Social Media in Libraries, published by Woodhead Publishing. ISBN 978 1 84334 711 8. E-ISBN 978 1 78063 377 0. Book. Swanson. "Provides practical ways of thinking about social media for library managers and leaders
- provides examples of policies, workflows, and uses of social media tools for library managers and leaders
- defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination
- presents a context for social media in libraries Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites."
Via Karen du Toit
Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here. Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed. Read more: http://bit.ly/KkfOb7
Via Martin Gysler
Terry Ballard: "Last April I got a contract with Chandos Publishing of Oxfordshire to write a book called "Google this: Putting Google and other social media sites to work for your library." http://www.terryballard.org/googlethis.html ; "As I had envisioned originally, I found dozens of librarians who had done great things with social media and got their stories. Whenever possible, I added cookbook-like instructions for crating things like IGoogle gadgets or captioning videos in YouTube. Being a longtime quote collector, I was able to find an apt quote for every chapter beginning. In the end, I see this as the capstone of a career that has gone on for nearly 50 years."
Via Karen du Toit
An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg] Think about semantic keyword research to help you focus your content and and improve your rankings. From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords. Keywords remain important to your content and link strategies. But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element. What is semantic search? Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword. They explore the semantics of those words…or the meaning behind them. For example, if someone typed in “laptop” do they mean: That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?
In the real world most people don’t search with one keyword…additional keywords give additional clues.
Read more: http://mz.cm/J9nABP
Via Martin Gysler
One question that seems to me to be very important. What is the best way to do, here are some interesting ideas about it. [note mg] Dear Lifehacker,
I'm a pretty savvy person when it comes to getting my work on the web where people can see, but all this talk about Facebook passwords and things has me re-thinking my personal/professional boundaries. Should I set up completely separate accounts for my personal life and my professional life, or is that kind of misleading? How can I juggle privacy and openness, especially if I want to make a name for myself and get hired?
Sincerely,
Camera Shy Dear Camera Shy,
Well, there's no clear yes or no answer here, and what's best for you will really come down to how much you want a potential employer to be able to find out about you. Balance that with exactly how strong your desire for privacy is, and you'll know where you come down on this issue. There are some ramifications to going either way though, and a comfortable compromise in the middle may work best for you—let's dig into that a bit. Read more: http://lifehacker.com/5898370/should-i-keep-my-personal-and-professional-identities-completely-separate-online
Via Martin Gysler
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate. Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content. But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31704/The-7-Point-Checklist-for-Powerful-Landing-Page-Copy.aspx#ixzz1oTaC07lt
Via Martin Gysler
Dwight Foster Public Library (WI) 's use of Foursquare and Yelp. "The library now has a listing on both Foursquare and Yelp. Foursquare and Yelp are location based social networking Internet sites and are becoming more and more popular with folks who have Int..."
Via librarykerri, Karen du Toit
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A group of over 50s have become students of Facebook after taking part in a training session at Bilborough Library.
Six adults, all aged over 50, have signed up for a two part training course where...
Via Karen du Toit
Courtney Eckerle: The New York Public Library uses National Library Card Sign-up Month as an opportunity to bring in many new library users. To do so, the library implemented a social media campaign using quotes from celebrities.
Via Karen du Toit
(Facebook) Sure, Facebook, Twitter, Google and every other search engine have just listed their top 2012 trends. But what about your own?
Via Martin Gysler
Posted by Donna: " [...] discuss how we at Christchurch City Libraries use social media – what we think is important, what we do, and why we do it. Hopefully it opens up a dialogue amongst Kiwi librarians. Wouldn’t it be grand if our information community were more forthcoming about sharing information on making the best use of social media?" Topics covered in the article: "- Many voices - We talk about all sorts of things – events, new books, new stuff on the website. - Content is king - Made you look (Twitter) - Looking at the tools and processes - The power of the image - The social catalogue - A reading list on social media in New Zealand public libraries"
Via Karen du Toit
The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad. For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country. Read more: http://bit.ly/MJM7kE
Via Martin Gysler
Learn how to create a company culture that encourages the use of social media among its employees. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby. Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world. Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. Read more: http://bit.ly/LHRAo7
Via Martin Gysler
Some imaginative and practical ideas for incorporating Augmented Reality into any library.
A perfect resource for teacher-librarians and ICT people who want to find fresh ways to engage their visitors. "1. Books
Add rich media and social media to any book or object. For example augmented reality can connect your books to Video, 3D, Images, Audio, Pinterest, goodreads, Shelfari, Great Book Stories, YouTube, Vimeo, facebook, Twitter, Amazon and more." 2. Posters, etc."
Via Karen du Toit
By Staff Writers: "In honor of School Library Month, check out the ways libraries are going to blossom in the coming years." "[...] the almost uncanny ability to consistently adapt to the changing demands of the local populace and emerging technology alike. The library system probably won’t disappear anytime soon, but rather, see itself blossoming into something new and exciting in congruence with today’s myriad informational demands." 1. More technology 2. Sensory story times 3. Better outreach to ESOL and ESL adults & children 4. Automation 5. Emphasizing community space 6. More social media savvy 7. Digital media labs 8. Electronic outposts 9. Crowdsourcing 10. More active librarians
Via Karen du Toit
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement. For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:
NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
Via Martin Gysler
You having trouble managing your social network settings? We're to help you manage sites such as Facebook, Twitter, Pinterest, YouTube and more here is the tool you're waiting for long time and it's very easy to use. [note mg] What is Bliss Control? Bliss Control is simply a directory of links to manage your social media settings. The tool helps you easily access links to any settings page on the top social networks. For example if you want to change your bio on Pinterest, you select those options on the homepage, hit “Go” and you’ll be taken to the right place on Pinterest to change your bio. We were inspired to create this site following the success of Notification Control, a more basic site that we built. Does Bliss Control use my login details? No, we simply provide links to the right settings pages. Should I be concerned about my privacy?
No, again, we’re only providing links, we don’t receive any information from you. What actions do we list? Change profile picture Change bio Delete account Change 3rd party permissions Change connected accounts Change password Change design Change username Change email Change mobile settings Change email settings Recover password What services are supported? Facebook Twitter StumbleUpon Pinterest Tumblr Foursquare YouTube LinkedIn Google+ Meetup Path Instagram Flickr Try it, it's free: http://blisscontrol.com/ ;
Via Martin Gysler
Jan Gordon: I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights. In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups. He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups: Here's what especially caught my attention: a) Thought Leadership If outsiders view your company as a key source of industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers. b) Hub of Information By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry. c) Collections By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers. d) Content with Commentary Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000
One Takeaway:
Successful curators often employ several of these approaches in addition to producing their own original content Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: http://bit.ly/zTGY37
Via janlgordon, Robin Good
It's a good question! The fact is that blogs are filled with articles about Pinterest. For my part, I am absolutely convinced that this kind of social media will wreak havoc among users... and you? [note mg] It's addictive, fun, visually appealing, and easy, so it's no wonder Pinterest, the popular visual bookmarking site, has hooked millions of users. That said, the site’s growth (below) was fairly flat from its launch in early 2010 until September 2011. But since then, it’s simply been going gangbusters, begging the question--why now? Here are three reasons why we think it’s become so attractive. 1. Pinterest rides (and defines) a new trend: social relevance. Pinterest is successfully riding a new trend wave in the social space, moving mechanisms for content sharing beyond connections (friends) and towards relevance, effectively broadening the social horizon for us content addicts. Read more: http://www.fastcompany.com/1818729/why-are-we-all-suddenly-pinterested
Via Martin Gysler
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From www.briansolis.com - December 13, 2012 6:01 PMExcerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.
Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.
The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.
I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.
The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.
The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."
Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/
The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...
Extrait de cet article intéressant par Brian Solis:
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /
The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...