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Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here. Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed. Read more: http://bit.ly/KkfOb7
Via Martin Gysler
What do you use as your daily Social Media dashboard every day?
Most likely not Twitter.com I am guessing.
Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com. What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard. So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:... Read more: http://bit.ly/IjmxO3
Via Martin Gysler
An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg] Think about semantic keyword research to help you focus your content and and improve your rankings. From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords. Keywords remain important to your content and link strategies. But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element. What is semantic search? Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword. They explore the semantics of those words…or the meaning behind them. For example, if someone typed in “laptop” do they mean: That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?
In the real world most people don’t search with one keyword…additional keywords give additional clues.
Read more: http://mz.cm/J9nABP
Via Martin Gysler
One question that seems to me to be very important. What is the best way to do, here are some interesting ideas about it. [note mg] Dear Lifehacker,
I'm a pretty savvy person when it comes to getting my work on the web where people can see, but all this talk about Facebook passwords and things has me re-thinking my personal/professional boundaries. Should I set up completely separate accounts for my personal life and my professional life, or is that kind of misleading? How can I juggle privacy and openness, especially if I want to make a name for myself and get hired?
Sincerely,
Camera Shy Dear Camera Shy,
Well, there's no clear yes or no answer here, and what's best for you will really come down to how much you want a potential employer to be able to find out about you. Balance that with exactly how strong your desire for privacy is, and you'll know where you come down on this issue. There are some ramifications to going either way though, and a comfortable compromise in the middle may work best for you—let's dig into that a bit. Read more: http://lifehacker.com/5898370/should-i-keep-my-personal-and-professional-identities-completely-separate-online
Via Martin Gysler
Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.
Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”
Read more: http://bit.ly/yoFXha
Via Martin Gysler
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Learn how to create a company culture that encourages the use of social media among its employees. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby. Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world. Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. Read more: http://bit.ly/LHRAo7
Via Martin Gysler
Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg] Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean. Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now. Read more: http://bit.ly/K0s4LL
Via Martin Gysler
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement. For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:
NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
Via Martin Gysler
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate. Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content. But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31704/The-7-Point-Checklist-for-Powerful-Landing-Page-Copy.aspx#ixzz1oTaC07lt
Via Martin Gysler
It's a good question! The fact is that blogs are filled with articles about Pinterest. For my part, I am absolutely convinced that this kind of social media will wreak havoc among users... and you? [note mg] It's addictive, fun, visually appealing, and easy, so it's no wonder Pinterest, the popular visual bookmarking site, has hooked millions of users. That said, the site’s growth (below) was fairly flat from its launch in early 2010 until September 2011. But since then, it’s simply been going gangbusters, begging the question--why now? Here are three reasons why we think it’s become so attractive. 1. Pinterest rides (and defines) a new trend: social relevance. Pinterest is successfully riding a new trend wave in the social space, moving mechanisms for content sharing beyond connections (friends) and towards relevance, effectively broadening the social horizon for us content addicts. Read more: http://www.fastcompany.com/1818729/why-are-we-all-suddenly-pinterested
Via Martin Gysler
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From www.briansolis.com - December 13, 2012 6:01 PMExcerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.
Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.
The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.
I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.
The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.
The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."
Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/
The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...
Extrait de cet article intéressant par Brian Solis:
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /
The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...