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Rescooped by Errol A. Adams JD/MLS from The Information Professional!

Reference and Services Trends in Public Libraries, 2012 by Colleen Egget

We are talking about reference and how it is changing in UPLIFT this week: August 15 at the Utah State Library & August 17 2012 in Ephraim, at the Karen A. Hunstman Library on the Snow College campus.


Reference and Services Trends in Public Libraries, 2012:


- Traditional reference work is less relevant to the needs of users
- Rather than worrying about reference’s demise, many librarians have been energized by their newly expanded roles
- Reconfigured or eliminated reference desks
- Consolidated desks and services
- Librarian and support staff work together on the one main desk
- Librarian can handle more complicated questions
- Increased training for support staff to handle basic reference questions
- The reference interview is as pertinent as ever
- Roving reference is more important—getting out to where people are
- Expansion of self-service options (self-checkout, online group study room reservations, self-service holds, and touch screen frequently asked questions (FAQ’s) on your website/ library catalog
- Reconfiguring online reference resources for smartphones and other mobile devices
- Librarians are exploring new roles in reaching out to meet information needs
- Reference through the stacks and other indirect means
- Reduction/elimination of print reference collections
- Greater marketing and promotion of online resources and services
- Librarians will spend less time staffing desks and more time outside of library walls
- Online reference: email, chat, Instant Messaging, and SMS (short messaging services) reaches users who may not visit the library
- Online reference requires continual marketing to be successful
- Collaborating with other organizations will do as much to keep libraries alive as any project or program
- Embedded librarianship: becoming an integral part. Getting close to users by getting out into the community; being actively present with the user at the point of need.
- The big shift: we’re not doing things “for” the community, but we’re being a part “of” the community
- Libraries are shifting from the physical to the virtual facilities and media; from an individual to a community focus; from being a collection library to being a creation library; from being an archive to being a portal

Via Karen du Toit
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Rescooped by Errol A. Adams JD/MLS from SOCIAL MEDIA, what we think about!!

Why We're All Suddenly Obsessed With Pinterest

Why We're All Suddenly Obsessed With Pinterest | The Information Specialist's Scoop |

It's a good question! The fact is that blogs are filled with articles about Pinterest. For my part, I am absolutely convinced that this kind of social media will wreak havoc among users... and you? [note mg]


It's addictive, fun, visually appealing, and easy, so it's no wonder Pinterest, the popular visual bookmarking site, has hooked millions of users. That said, the site’s growth (below) was fairly flat from its launch in early 2010 until September 2011. But since then, it’s simply been going gangbusters, begging the question--why now? Here are three reasons why we think it’s become so attractive.


1. Pinterest rides (and defines) a new trend: social relevance.


Pinterest is successfully riding a new trend wave in the social space, moving mechanisms for content sharing beyond connections (friends) and towards relevance, effectively broadening the social horizon for us content addicts.


Read more:

Via Martin Gysler
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