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Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog

Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog | The Information Specialist's Scoop | Scoop.it

Courtney Eckerle:

The New York Public Library uses National Library Card Sign-up Month as an opportunity to bring in many new library users. To do so, the library implemented a social media campaign using quotes from celebrities.


Via Karen du Toit
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Karen du Toit's curator insight, February 1, 2013 5:27 AM

Great idea in using social media!

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Google Announce Launch Of New Social Media Measurement Tool - Social Reports

Google Announce Launch Of New Social Media Measurement Tool -  Social Reports | The Information Specialist's Scoop | Scoop.it

Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Antonino Militello, Robin Good, David Blundell
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New Introducing the Library Marketing Toolkit website! – Stephen's Lighthouse

New Introducing the Library Marketing Toolkit website! – Stephen's Lighthouse | The Information Specialist's Scoop | Scoop.it

The Library Marketing Toolkit website, by Ned Potter! [@theREALwikiman]

 

"The site is essentially designed to give you lots of practical advice on how to market your library – be that public, academic, special or archive. There are tools and resources, lots of useful links, new case studies which will be added to on an ongoing basis, and there’s info about the Library Marketing Toolkit book and its contributors.

There’s also a blog, which will give tips and aim to highlight the best (and sometimes the worst) marketing from libraries around the world. The first post is Marketing libraries with new technologies: what you need to know, and what to do next and features this presentation, which I gave yesterday at an Academic and Research Libraries Group conference on new technologies in libraries”

 

Blog post: Marketing libraries... http://www.librarymarketingtoolkit.com/2012/05/marketing-libraries-with-new.html

 


Via Guus van den Brekel, Karen du Toit
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