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As a manager, how can I support our library staff who use social media on our behalf? | From the floor

"What kind of support should I be asking for from management?" and "How can I support our staff?"

1. Give them your trust - Wholeheartedly.

2. Give them dedicated time

3. Get out of their way


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Karen du Toit's curator insight, April 18, 2013 4:49 AM

Managing social media in the library! Good tips!

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How Do You Know When You’re Overdosing On Social Networks?

How Do You Know When You’re Overdosing On Social Networks? | The Information Specialist's Scoop | Scoop.it

Social networks are captivating – there’s no doubt. The minds behind building the popular social media platforms of today knew exactly what they were doing and they saw it before any of us ever did. It’s a brilliant idea really – create a medium that allows people from all over the world to connect, share and collaborate like they never have been able to before in the history of the Earth. Incredible!

But an unforeseen (or potentially foreseen, but ignored) consequence is addiction. Social networks have been so good at “helping” us, but now they’re hindering us. From what you might ask? Well, ask your friends, family, parents, even children what they think. And although it is often joked about, it isn’t a joking matter.

Diagnosing Your Condition


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Sigrid de Kaste's curator insight, February 21, 2013 6:15 PM

...mmm got to check this out in detail...because it might just apply to you!

malek's curator insight, February 21, 2013 6:26 PM

I didn't do it..I don't do it...overdosing??????

Martin Gysler's comment, February 23, 2013 3:22 PM
I think this matter could touch all social media user, also they who think they will never be in this case...
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Eight Steps to Prepare Your Facebook Page for Graph Search

Eight Steps to Prepare Your Facebook Page for Graph Search | The Information Specialist's Scoop | Scoop.it
Optimizing your Facebook Page for both Google and Facebook Graph search in eight steps, including selecting the best categories, about section keywords.

 

Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search.


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Robin Robinson's comment, January 30, 2013 9:07 AM
This graph search makes me nervous - should it? What are the risks?
Martin Gysler's comment, January 30, 2013 11:59 AM
I don't know if you should be nervous Robin... I'm not! If you haven't posted doubtful things, you can sleep calm ;-)
Henrik Safegaard - Cloneartist's curator insight, January 30, 2013 6:39 PM

Interesting -

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Now Proven! Using Twitter At Conferences Increases Attendee Engagement, by Jeff Hurt

Now Proven! Using Twitter At Conferences Increases Attendee Engagement, by Jeff Hurt | The Information Specialist's Scoop | Scoop.it

"Twitteracy: Tweeting Improves Learning And Engagement
Education Professor Christine Greenhow, Michigan State University, conducted a study on Twitter as a new form of literacy (http://www.tandfonline.com/doi/abs/10.1080/00131725.2012.709032).

 

Her results showed that adults who tweet during a class and as part of the instruction:

are more engaged with the course content
are more engaged with the instructor
are more egaged with other students
and have higher grades than the other students.
“Tweeting can be thought of as a new form of literacy,” Greenhow said. “The students get more engaged because they feel it is connected to something real, that it’s not just learning for the sake of learning. It feels authentic to them.”


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Managing Social Media in Libraries, by Troy Swanson #libraries #socialmedia #books

Managing Social Media in Libraries, by Troy Swanson #libraries #socialmedia #books | The Information Specialist's Scoop | Scoop.it
Managing Social Media in Libraries, published by Woodhead Publishing. ISBN 978 1 84334 711 8. E-ISBN 978 1 78063 377 0. Book. Swanson.

 

"Provides practical ways of thinking about social media for library managers and leaders
- provides examples of policies, workflows, and uses of social media tools for library managers and leaders
- defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination
- presents a context for social media in libraries

Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites."


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Twitter Content Strategy Guide

Twitter Content Strategy Guide | The Information Specialist's Scoop | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


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Social Media, Social Networking and School Libraries.

"Social networking is a participatory medium that is changing the very nature of our professional connections, our community practices and the nature of learning..."
Great presentation to get you thinking...


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Google This, by Terry Ballard < One year of my life | Librarian on the edge - for your library #books

Google This, by Terry Ballard < One year of my life | Librarian on the edge - for your library #books | The Information Specialist's Scoop | Scoop.it

Terry Ballard:

"Last April I got a contract with Chandos Publishing of Oxfordshire to write a book called "Google this: Putting Google and other social media sites to work for your library." 

http://www.terryballard.org/googlethis.html ;

"As I had envisioned originally, I found dozens of librarians who had done great things with social media and got their stories. Whenever possible, I added cookbook-like instructions for crating things like IGoogle gadgets or captioning videos in YouTube. Being a longtime quote collector, I was able to find an apt quote for every chapter beginning. In the end, I see this as the capstone of a career that has gone on for nearly 50 years."


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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | The Information Specialist's Scoop | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

 

Think about semantic keyword research to help you focus your content and and improve your rankings.

 

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

 

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

They explore the semantics of those words…or the meaning behind them.

 

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.

 

Read more: http://mz.cm/J9nABP


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Should I Keep My Personal and Professional Identities Completely Separate Online?

Should I Keep My Personal and Professional Identities Completely Separate Online? | The Information Specialist's Scoop | Scoop.it

One question that seems to me to be very important. What is the best way to do, here are some interesting ideas about it. [note mg]

 

Dear Lifehacker,
I'm a pretty savvy person when it comes to getting my work on the web where people can see, but all this talk about Facebook passwords and things has me re-thinking my personal/professional boundaries. Should I set up completely separate accounts for my personal life and my professional life, or is that kind of misleading? How can I juggle privacy and openness, especially if I want to make a name for myself and get hired?
Sincerely,
Camera Shy

 

Dear Camera Shy,
Well, there's no clear yes or no answer here, and what's best for you will really come down to how much you want a potential employer to be able to find out about you. Balance that with exactly how strong your desire for privacy is, and you'll know where you come down on this issue. There are some ramifications to going either way though, and a comfortable compromise in the middle may work best for you—let's dig into that a bit.

 

Read more: http://lifehacker.com/5898370/should-i-keep-my-personal-and-professional-identities-completely-separate-online


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John van den Brink's comment, April 3, 2012 1:53 PM
Thank you Martin!
Martin Gysler's comment, April 3, 2012 6:01 PM
It's my pleasure John and thank you too for the share!
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The 7-Point Checklist for Powerful Landing Page Copy

The 7-Point Checklist for Powerful Landing Page Copy | The Information Specialist's Scoop | Scoop.it
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.

 

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content.

 

But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31704/The-7-Point-Checklist-for-Powerful-Landing-Page-Copy.aspx#ixzz1oTaC07lt


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Check-in at the library with Foursquare and Yelp

Check-in at the library with Foursquare and Yelp | The Information Specialist's Scoop | Scoop.it

Dwight Foster Public Library (WI) 's use of Foursquare and Yelp.

 

"The library now has a listing on both Foursquare and Yelp.   Foursquare and Yelp are location based social networking Internet sites and are becoming more and more popular with folks who have Int..."


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Over 50s take Facebook training in Nottingham libraries

Over 50s take Facebook training in Nottingham libraries | The Information Specialist's Scoop | Scoop.it
A group of over 50s have become students of Facebook after taking part in a training session at Bilborough Library.

Six adults, all aged over 50, have signed up for a two part training course where...

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Karen du Toit's curator insight, March 15, 2013 4:32 AM

Training in social media at the library!

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Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog

Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog | The Information Specialist's Scoop | Scoop.it

Courtney Eckerle:

The New York Public Library uses National Library Card Sign-up Month as an opportunity to bring in many new library users. To do so, the library implemented a social media campaign using quotes from celebrities.


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Karen du Toit's curator insight, February 1, 2013 5:27 AM

Great idea in using social media!

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Relive Your 2012 Year in Social Media with Facebook and Twitter Tools

Relive Your 2012 Year in Social Media with Facebook and Twitter Tools | The Information Specialist's Scoop | Scoop.it
(Facebook) Sure, Facebook, Twitter, Google and every other search engine have just listed their top 2012 trends. But what about your own?

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Martin Gysler's curator insight, December 12, 2012 5:17 PM

The end of the year approaches. If you want a summary of your most important activities on your social media, you will find the necessary information in this article, to do it quickly, easily and ... it's free!

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This is how we do it: Social media at Christchurch City Libraries

This is how we do it: Social media at Christchurch City Libraries | The Information Specialist's Scoop | Scoop.it

Posted by Donna:

" [...] discuss how we at Christchurch City Libraries use social media – what we think is important, what we do, and why we do it. Hopefully it opens up a dialogue amongst Kiwi librarians. Wouldn’t it be grand if our information community were more forthcoming about sharing information on making the best use of social media?"

 

Topics covered in the article:

 

"- Many voices

- We talk about all sorts of things – events, new books, new stuff on the website.

- Content is king

- Made you look (Twitter)

- Looking at the tools and processes

- The power of the image

- The social catalogue

- A reading list on social media in New Zealand public libraries"

 

 


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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | The Information Specialist's Scoop | Scoop.it

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE


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How to Cultivate a Company-Wide Social Media Culture

How to Cultivate a Company-Wide Social Media Culture | The Information Specialist's Scoop | Scoop.it
Learn how to create a company culture that encourages the use of social media among its employees.

 

The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.

 

Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.

 

Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. 

 

Read more: http://bit.ly/LHRAo7


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ratzelster's comment, June 10, 2012 10:18 AM
This was an excellent find for me...thanks for scooping this.
Martin Gysler's comment, June 10, 2012 2:53 PM
Cool ratzelster, you're welcome :)
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Top 10 ideas for using Augmented Reality in your library

Top 10 ideas for using Augmented Reality in your library | The Information Specialist's Scoop | Scoop.it
Some imaginative and practical ideas for incorporating Augmented Reality into any library.

A perfect resource for teacher-librarians and ICT people who want to find fresh ways to engage their visitors.

 

"1. Books
Add rich media and social media to any book or object. For example augmented reality can connect your books to Video, 3D, Images, Audio, Pinterest, goodreads, Shelfari, Great Book Stories, YouTube, Vimeo, facebook, Twitter, Amazon and more."

2. Posters, etc."


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10 Changes to Expect from the Library of the Future | Online Universities

10 Changes to Expect from the Library of the Future | Online Universities | The Information Specialist's Scoop | Scoop.it

By Staff Writers:

"In honor of School Library Month, check out the ways libraries are going to blossom in the coming years."

 

"[...] the almost uncanny ability to consistently adapt to the changing demands of the local populace and emerging technology alike. The library system probably won’t disappear anytime soon, but rather, see itself blossoming into something new and exciting in congruence with today’s myriad informational demands."

 

1. More technology

2. Sensory story times

3. Better outreach to ESOL and ESL adults & children

4. Automation

5. Emphasizing community space

6. More social media savvy

7. Digital media labs

8. Electronic outposts

9. Crowdsourcing

10. More active librarians


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25 Timeline Ready Apps for Enhancing Your Facebook Page

25 Timeline Ready Apps for Enhancing Your Facebook Page | The Information Specialist's Scoop | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

 

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.


Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:

 

NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it
Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
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Easily manage all your social network settings

Easily manage all your social network settings | The Information Specialist's Scoop | Scoop.it

You having trouble managing your social network settings? We're to help you manage sites such as Facebook, Twitter, Pinterest, YouTube and more here is the tool you're waiting for long time and it's very easy to use. [note mg]

 

What is Bliss Control?

Bliss Control is simply a directory of links to manage your social media settings. The tool helps you easily access links to any settings page on the top social networks.

 

For example if you want to change your bio on Pinterest, you select those options on the homepage, hit “Go” and you’ll be taken to the right place on Pinterest to change your bio.

 

We were inspired to create this site following the success of Notification Control, a more basic site that we built.

 

Does Bliss Control use my login details?

No, we simply provide links to the right settings pages.

 

Should I be concerned about my privacy?
No, again, we’re only providing links, we don’t receive any information from you.

 

What actions do we list?

Change profile picture Change bio Delete account Change 3rd party permissions Change connected accounts Change password Change design Change username Change email Change mobile settings Change email settings Recover password

 

What services are supported?

Facebook Twitter StumbleUpon Pinterest Tumblr Foursquare YouTube LinkedIn Google+ Meetup Path Instagram Flickr

 

Try it, it's free: http://blisscontrol.com/ ;


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John van den Brink's comment, March 20, 2012 1:59 PM
Martin, thank you for this one!
Martin Gysler's comment, March 20, 2012 6:16 PM
You're welcome John. I'm glad if this tool is also useful for you!
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How Startups Can Gain Visibility and Reputation by Curating Great Content

How Startups Can Gain Visibility and Reputation by Curating Great Content | The Information Specialist's Scoop | Scoop.it

Jan Gordon: I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

a) Thought Leadership   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

b) Hub of Information   

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

c) Collections    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

d) Content with Commentary    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 


One Takeaway: 

Successful curators often employ several of these approaches in addition to producing their own original content

 

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: http://bit.ly/zTGY37


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Why We're All Suddenly Obsessed With Pinterest

Why We're All Suddenly Obsessed With Pinterest | The Information Specialist's Scoop | Scoop.it

It's a good question! The fact is that blogs are filled with articles about Pinterest. For my part, I am absolutely convinced that this kind of social media will wreak havoc among users... and you? [note mg]

 

It's addictive, fun, visually appealing, and easy, so it's no wonder Pinterest, the popular visual bookmarking site, has hooked millions of users. That said, the site’s growth (below) was fairly flat from its launch in early 2010 until September 2011. But since then, it’s simply been going gangbusters, begging the question--why now? Here are three reasons why we think it’s become so attractive.

 

1. Pinterest rides (and defines) a new trend: social relevance.

 

Pinterest is successfully riding a new trend wave in the social space, moving mechanisms for content sharing beyond connections (friends) and towards relevance, effectively broadening the social horizon for us content addicts.

 

Read more: http://www.fastcompany.com/1818729/why-are-we-all-suddenly-pinterested


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