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Rescooped by Errol A. Adams JD/MLS from Information Science and LIS
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Communicating Knowledge Management (KM) to Busy Lawyers | LawyerKM

Communicating Knowledge Management (KM) to Busy Lawyers | LawyerKM | The Information Specialist's Scoop | Scoop.it
I am constantly reminded of the importance of communicating effectively.  And I am repeatedly convinced that a simple message delivered in a simple way is most ("Communicating Knowledge Management (KM) to Busy Lawyers" by @LawyerKM

 

Connections  Are the Key…

My favorite (and primary) way to communicate KM to lawyers — and the representation in the KM card, above — is to speak in terms of connections.  It’s about “connecting people with people, connecting people with knowledge and information, and the processes, procedures, and technologies required to make those connections.”  I like this approach because it is broad, yet meaningful.  It allows me to talk about various aspects of KM from culture to technology, without eyes glazing over.

I carry the KM cards with me at work (and elsewhere).  When I need to explain KM to someone, I talk about connections.  After my elevator speech, I hand them a card as a take-away mnemonic.   “Here’s an easy way to remember what we do,” I say,  “the KM department’s email address is on the back.”

The more “complex” definitions of KM are fine when talking to people in KM circles and getting into the depths of knowledge management, but when talking to busy lawyers, spouting some convoluted, jargon-bloated, “nonsense” is the surest way to lose their attention.  Lawyers are no strangers to jargon.  They know it — and will reject it (and you) — the second they hear it.


Via Karen du Toit, Brad Abbott, Joao Brogueira
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Karen du Toit's curator insight, April 30, 2013 6:14 AM

Knowledge Management for lawyers > useful in all fields/organizations!

Rescooped by Errol A. Adams JD/MLS from SOCIAL MEDIA, what we think about!
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | The Information Specialist's Scoop | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler
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