The Information S...
Follow
Find tag "Advice"
8.0K views | +6 today
The Information Specialist's Scoop
Everything for Information Specialists, Law Librarians...etc
Your new post is loading...
Rescooped by Errol A. Adams JD/MLS from SOCIAL MEDIA, what we think about!
Scoop.it!

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | The Information Specialist's Scoop | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


Via Martin Gysler
more...
No comment yet.
Rescooped by Errol A. Adams JD/MLS from SOCIAL MEDIA, what we think about!
Scoop.it!

The Importance of Brand in an Era of Digital Darwinism

The Importance of Brand in an Era of Digital Darwinism | The Information Specialist's Scoop | Scoop.it

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.


Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”

 

Read more: http://bit.ly/yoFXha


Via Martin Gysler
more...
No comment yet.
Rescooped by Errol A. Adams JD/MLS from SOCIAL MEDIA, what we think about!
Scoop.it!

The 7-Point Checklist for Powerful Landing Page Copy

The 7-Point Checklist for Powerful Landing Page Copy | The Information Specialist's Scoop | Scoop.it
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.

 

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content.

 

But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31704/The-7-Point-Checklist-for-Powerful-Landing-Page-Copy.aspx#ixzz1oTaC07lt


Via Martin Gysler
more...
No comment yet.