Jodie Bell of Taylor & Francis asks: how important is social media as a communication tool?
Research Information: February/March 2015A social media white paper
Taylor & Francis sought to address some of these questions by conducting research into how the library community is currently using and applying social media. Libraries have been particularly prevalent in their uptake of social media, and use it as a key medium for engaging with their users. As such, it is an issue close to the heart of how libraries are evolving and Taylor & Francis wanted to help benchmark current use and provide best practice recommendations to help navigate what the future may bring.
The research conducted was on a global scale – more than 600 librarians worldwide contributed their thoughts, suggestions and experiences through focus groups, telephone interviews, an online survey and a Twitter party. All the research was then compiled into a white paper, which has now been published online and is available to download for free.
The white paper can be accessed online for free, along with accompanying top level data, infographic visualisations of key findings, video presentations and more. See http://bit.ly/socialmediatf for more details.