The Information P...
Follow
Find tag "promotion"
16.6K views | +11 today
The Information Professional
Librarians and Archivists in a fast-changing digital lanscape
Curated by Karen du Toit
Your new post is loading...
Your new post is loading...
Scooped by Karen du Toit
Scoop.it!

Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator

Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator | The Information Professional | Scoop.it
Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator

Robert A. Schrier
Syracuse University
raschrie@syr.edu 

doi:10.1045/july2011-schrier

 

Abstract

Digital collections marketing is an important, yet often ignored aspect of digital collection management. While many collections are laudable for the quality of their pictures, metadata, and preservation techniques, they often remain obscure, unknown, and therefore inaccessible to their intended user populations. One of the ways digital librarians can cultivate a broader awareness of their collections is through social networking. More importantly, digital librarians who participate in conversations with users through the use of social media become inextricably intertwined with the knowledge creation processes relevant to their collections. This paper presents a set of five general principles (listening, participation, transparency, policy, and strategy) that provide digital librarians with straightforward, concrete strategies for successfully integrating social media into a digital library's overall strategic plan. In addition to these concrete strategies, I also explain the theoretical importance of each principle and its relevance for establishing a rapport with current and potential users of a digital collection.

 
Karen du Toit's insight:

Great article! Social Media helping to promote digital collections!

more...
No comment yet.
Scooped by Karen du Toit
Scoop.it!

#followanarchive: Googledoodle for International Archives Day 2013?

#followanarchive: Googledoodle for International Archives Day 2013? | The Information Professional | Scoop.it
WE REALLY WANT GOOGLE TO PICK UP ON THIS – SO PLEASE HELP US PROMOTE THE IDEA! 


In 2011 and 2012 we celebrated International Archives Day on June 9th by doing a worldwide #AskArchivists / #FollowAnArchive event on Twitter. We would like to do it again – if archives and archivists support the idea. But this year we would like the day to be extra special.

During the past years, Google has used variations on their logo to draw attention to people and causes worth noticing. Among the doodles are little works of art highlighting things as different as New Year, Chaplins Birthday, Opening of the Arcropolis Museum, Singapore Art Festival and National Library Week. But it seems, that there has never been an doodle on archives.

Karen du Toit's insight:

Please help to share to promote for a Googledoodle on 9 June 2013 

more...
No comment yet.
Scooped by Karen du Toit
Scoop.it!

Do library promotional campaigns actually work? - by Paul St John Mackintosh

Do library promotional campaigns actually work? - by Paul St John Mackintosh | The Information Professional | Scoop.it
Library promotion: Putting it on the streets with posters and ads

 

"The above was the result of a competition hosted by German publishing giant Springer’s Springer LibraryZone, with the lucky winner Miguel Correia of the Institute of Accounting and Administration of Lisbon (ISCAL) in Portugal. “Wow! I wasn’t expecting this! Thank you, Springer and all the people who voted for my quote,” Miguel said in his reply on Facebook. “To all librarians out there: live long and prosper!”

Note the complete openness to digital media and ebooks, with no distinction drawn between print and onscreen. As one wag remarked, it might be more in keeping to see some papyrus or clay tablets in there too, but overall it’s a great image for the  modern library."

Karen du Toit's insight:

A great promotional campaign for a library, and some more images!

more...
No comment yet.
Scooped by Karen du Toit
Scoop.it!

Adventures in Library Promotion: Buttons

Adventures in Library Promotion: Buttons | The Information Professional | Scoop.it

Great idea for library promotion:

 

Zachary Osborne:

"One of my responsibilities as Head Librarian is to actively promote the library’s collections, services, and programs. I tackle this through a number of traditional means, such as brochures, bookmarks, on the web and using social media, but most recently I had a new and exciting idea: buttons! Now I know what you may be thinking… it’s not new (and some may not think it’s very exciting), but I’m ready to change your mind. Buttons are cute, inexpensive to create, trendy, and if done properly with creativity, they are a lot of fun. I should also state that I’m referring to 1″ buttons, not their 2.25″  ”uncool” distant relative that we’ve seen throughout our lives. Also, some people call them “pins”, but I don’t."

more...
No comment yet.