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2013 Marketing Trends that Matter for Public Libraries | Marketing News for New Jersey Librarians

2013 Marketing Trends that Matter for Public Libraries | Marketing News for New Jersey Librarians | The Information Professional | Scoop.it
These are the #marketing trends that will matter for #libraries in 2013: http://t.co/1qdDgQGe

 

by tmcclary:

Here are three trends that public library directors can use to their advantage:

- A focus on brand experience.
- Mobile marketing
- Content is king

Karen du Toit's insight:

Marketing for Public Libraries

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The Mobile Social Audience is Evolving - Here's What's Happening [Infographic]

The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | The Information Professional | Scoop.it

"This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.

 

Here are some highlights:

 

 

**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone 

 

**200+ million (1/3 of all users) access Facebook from a mobile device 

 

**91% of all mobile internet use is “social” related."

 

http://bit.ly/ziGM1Q


Via janlgordon
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