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Librarians and Archivists in a fast-changing digital lanscape
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Tuning out the white noise: marketing your library services - by Ned Potter #Slideshare

Keynote from the BLA Conference, July 2014. #BLAle14 This talk is all about communuication - specifically about how to make your communication stand out amid a… (RT @deanhendrix: This slideshare on #libraries communications is brilliant.
Karen du Toit's insight:

Key to focus marketing! Good advice!

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Library and Librarianship Links for the month of November | Deep Librarian

Lisa Newton:

"My favorite links from the world of librarianship for the month of November 2013."

Karen du Toit's insight:

A valuable collection of library-related links!

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Marketing Libraries: What the not-for-profits can learn from the lots-of-profits! « thewikiman

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits! « thewikiman | The Information Professional | Scoop.it
Marketing Libraries: What the not-for-profits can learn from the lots-of-profits! (via @theREALwikiman) http://t.co/GudDM1KvIU

 

"A couple of weeks ago I presented a webinar for WebJunction on marketing libraries. Part 1 of this post is all the information from the presentation, including a video archive of it, and Part 2 is about the process of presenting in a webinar, for anyone interested in that side of things."

Karen du Toit's insight:

Great info about marketing of libraries, as well as presenting webinars!

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Do library promotional campaigns actually work? - by Paul St John Mackintosh

Do library promotional campaigns actually work? - by Paul St John Mackintosh | The Information Professional | Scoop.it
Library promotion: Putting it on the streets with posters and ads

 

"The above was the result of a competition hosted by German publishing giant Springer’s Springer LibraryZone, with the lucky winner Miguel Correia of the Institute of Accounting and Administration of Lisbon (ISCAL) in Portugal. “Wow! I wasn’t expecting this! Thank you, Springer and all the people who voted for my quote,” Miguel said in his reply on Facebook. “To all librarians out there: live long and prosper!”

Note the complete openness to digital media and ebooks, with no distinction drawn between print and onscreen. As one wag remarked, it might be more in keeping to see some papyrus or clay tablets in there too, but overall it’s a great image for the  modern library."

Karen du Toit's insight:

A great promotional campaign for a library, and some more images!

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Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog

Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog | The Information Professional | Scoop.it

Courtney Eckerle:

The New York Public Library uses National Library Card Sign-up Month as an opportunity to bring in many new library users. To do so, the library implemented a social media campaign using quotes from celebrities.

Karen du Toit's insight:

Great idea in using social media!

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Marketing with Video: It’s Now Essential, and Easier Than You Might Think

Marketing with Video: It’s Now Essential, and Easier Than You Might Think | The Information Professional | Scoop.it
Are you video-marketing your library yet? If you are, you probably already know how effective it can be; if you aren’t, by the end of this column I hope to have convinced you that it’s not just essential but infinitely achievable.

-Ned Potter
Via Robin Illsley
Karen du Toit's insight:

Practical tips for making and using videos!

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Adventures in Library Promotion: Buttons

Adventures in Library Promotion: Buttons | The Information Professional | Scoop.it

Great idea for library promotion:

 

Zachary Osborne:

"One of my responsibilities as Head Librarian is to actively promote the library’s collections, services, and programs. I tackle this through a number of traditional means, such as brochures, bookmarks, on the web and using social media, but most recently I had a new and exciting idea: buttons! Now I know what you may be thinking… it’s not new (and some may not think it’s very exciting), but I’m ready to change your mind. Buttons are cute, inexpensive to create, trendy, and if done properly with creativity, they are a lot of fun. I should also state that I’m referring to 1″ buttons, not their 2.25″  ”uncool” distant relative that we’ve seen throughout our lives. Also, some people call them “pins”, but I don’t."

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60 Ways to Use a Library Card - Peoria Journal Star (blog)

60 Ways to Use a Library Card - Peoria Journal Star (blog) | The Information Professional | Scoop.it

By Emily Lambe:

"Check out these great ways to use your library card and library from the American Library Association. 1. Download an e-book. 

read more here: http://www.pjstar.com/blogs/checkitout/x142966941/60-Ways-to-Use-a-Library-Card

 

> Also useful for other libraries to market their services!

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Stimulating Conversation And The Marketing Cafe, by Andrew Armour

Stimulating Conversation And The Marketing Cafe, by Andrew Armour | The Information Professional | Scoop.it
"Marketing Cafes are a great way to liven up traditional conferences and seminars - bringing different questions to the table and encouraging new conversations ...
Yet whilst we have a surplus of texts, emails and data we often overlook what is in real short supply – purposeful, collaborative, open and focused – business conversation."
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Has Google+ reached the tipping point: do libraries need to be there? > Infographic by The Library Marketing Toolkit

Has Google+ reached the tipping point: do libraries need to be there? > Infographic by The Library Marketing Toolkit | The Information Professional | Scoop.it
Google+ is now officially a huge social network. If our users are there, libraries should be there - help is at hand on setting up and running a library account.

 

See full version here: http://www.librarymarketingtoolkit.com/2012/06/has-google-reached-tipping-point-do.html

 

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The 'M' Word - Marketing Libraries: A Marriage Made in Heaven - Nancy Dowd

The 'M' Word - Marketing Libraries: A Marriage Made in Heaven - Nancy Dowd | The Information Professional | Scoop.it

Nacy Dowd:

"My friend, Erin McCord, and I are giving this workshop at ALA this June. She is a genius when it comes to fundraising. We'll help you get started combining your marketing and development."

A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library (http://alaannual.org/content/preconferences)

Friday, June 22, 2012 8:00 a.m. – 12:00 p.m., Sponsored By ASCLA

"Has your library stalled in its attempt to develop a fundraising strategy? Are you trying to raise the awareness of the value your library offers your community? It may be time to start a library champion campaign. Two years ago, the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fund raising vehicle. Workshop participants will learn how to recruit celebrity champions and local heroes to promote your library; leverage library champions, build a donor database and raise big money for your library; build a donor development strategy for everyone in your library; and the essential publications your library must produce to secure funders."

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The 'M' Word - Marketing Libraries: Computers in Libraries 2012

The 'M' Word - Marketing Libraries: Computers in Libraries 2012 | The Information Professional | Scoop.it

Nacy Dowd:

"If you are involved with the marketing of your your library, then the place to be this year is Computers in Libraries.

Our fearless leader, Jane Dysart, has filled the program with amazing programs of special interest to marketers."

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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | The Information Professional | Scoop.it

Brian Rice wrote this piece for Business 2 Community

 

 

"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."

 

 

 

Here are a few things that caught my attention:

 

Elias Roman, CEO and co-founder of Songza

 

First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.

 

****In the short term, more information will come from more sources delivered through fewer channels.

 

Tony Ellison CEO from Shoplet.com

 

****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.

 

Loren McDonald, VP of Industry Relations at Silverpop

 

The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.

 

Read full article [http://bit.ly/um8j7u]

 


Via janlgordon
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Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped
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Editor's Column: 5 ways libraries are using Instagram

Editor's Column: 5 ways libraries are using Instagram | The Information Professional | Scoop.it

"Alongside universities, libraries and librarians are now using social media platforms to connect with users in a range of exciting and innovating ways. The latest platform that libraries are experimenting with isInstagram, which allows users to take photos on their smart phones, apply exciting filters and add hashtags, and then share these images online with their followers. Amy Mollett and Anthony McDonnellinvestigate how libraries are making the most of this visually-engaging platform."

Karen du Toit's insight:

Libraries are using Instagram!

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Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator

Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator | The Information Professional | Scoop.it
Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator

Robert A. Schrier
Syracuse University
raschrie@syr.edu 

doi:10.1045/july2011-schrier

 

Abstract

Digital collections marketing is an important, yet often ignored aspect of digital collection management. While many collections are laudable for the quality of their pictures, metadata, and preservation techniques, they often remain obscure, unknown, and therefore inaccessible to their intended user populations. One of the ways digital librarians can cultivate a broader awareness of their collections is through social networking. More importantly, digital librarians who participate in conversations with users through the use of social media become inextricably intertwined with the knowledge creation processes relevant to their collections. This paper presents a set of five general principles (listening, participation, transparency, policy, and strategy) that provide digital librarians with straightforward, concrete strategies for successfully integrating social media into a digital library's overall strategic plan. In addition to these concrete strategies, I also explain the theoretical importance of each principle and its relevance for establishing a rapport with current and potential users of a digital collection.

 
Karen du Toit's insight:

Great article! Social Media helping to promote digital collections!

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Marketing Your Music Through Your Local Library - Clyde Smith at hypebot

Marketing Your Music Through Your Local Library - Clyde Smith at hypebot | The Information Professional | Scoop.it

"NPR recently ran a feature about local public libraries building streamable and downloadable collections of digital music from local musicians. It's a powerful way for libraries to serve members of their community. In fact, even at libaries that don't have such special programs, there are a variety of ways you can promote your music through normal things libraries do.

Clay Masters profiled public library music programs starting off with the Iowa City Library Local Music Project. It's a program featuring free downloads of over 100 albums from local musicians."

[...]

"Libraries of all kinds tend to do similar things relevant to music marketing:

maintain collections for a community's access and use,

create displays related to the library's collection or broader mission,

offer public presentations that can range from speakers to performers.

All three of these areas offer ways to market one's music:

donating one's music to a local library's collection,

volunteering to provide materials for displays related to local music,

performing for free in a library venue."

Karen du Toit's insight:

Music marketing through the local library! 

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Mario Mendoza's curator insight, November 15, 2013 6:08 PM

explore all avenues for promotion

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2013 Marketing Trends that Matter for Public Libraries | Marketing News for New Jersey Librarians

2013 Marketing Trends that Matter for Public Libraries | Marketing News for New Jersey Librarians | The Information Professional | Scoop.it
These are the #marketing trends that will matter for #libraries in 2013: http://t.co/1qdDgQGe

 

by tmcclary:

Here are three trends that public library directors can use to their advantage:

- A focus on brand experience.
- Mobile marketing
- Content is king

Karen du Toit's insight:

Marketing for Public Libraries

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