The Information Professional

This article is by Scott Redick, director of strategy at Heat, an independent advertising agency. Things change pretty quickly in the marketing industry.

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7. Content Archivist

Competitive and legal pressure will require more demands for storing, indexing and retrieving the vast amount of content that brands produce. A content archivist will be the person everyone turns to when the CEO asks, “What was that one tweet we sent about that thing five years ago?”