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The Information Professional
Librarians and Archivists in a fast-changing digital lanscape
Curated by Karen du Toit
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The Evolving Role of University Libraries - Martha Bedard / UConn Advance (blog)

The Evolving Role of University Libraries - Martha Bedard / UConn Advance (blog) | The Information Professional | Scoop.it

By: Suzanne Zack:

Martha Bedard: "It is a really exciting time for libraries. In all the years I’ve worked in libraries it has never, ever been boring. I remember the first time I barcoded a book, well before everything we bought had a barcode, and I added records to the first online catalog which replaced the print card catalog. Librarians were active on the Internet pre-graphical interface, pre-web."

Karen du Toit's insight:

The exciting future of academic libraries > abot the content and the spaces!

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toraki's curator insight, January 9, 9:30 AM

Ο ρόλος των ακαδημαϊκών βιβλιοθηκών σήμερα - και ένας ήσυχος χώρος για τους φοιτητές...

Rescooped by Karen du Toit from MobileLand
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Resizing Content: How to rethink content for mobile devices > Slideshare

Resizing Content: How to rethink content for mobile devices > Slideshare | The Information Professional | Scoop.it

by Maxwell Hoffmann:

"I wrote on this topic back in February, but expanded on the theme for a presentation to the San Francisco chapter of STC last week.

 

- Writing more succinct content isn’t difficult, it’s just different

- Less time, less content

- Change your mind set, change your content"

 

Slideshare here: http://www.slideshare.net/adobetcs/stc-mobile-device-content-consideration-13440234?from=ss_embed

 


Via Miguel Rodriguez
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Law Librarian Blog: Some Thoughts on the DOJ Lawsuit Against Apple and the Publishers

Mark Giangrande:

Law Librarian Blog: Some Thoughts on the DOJ Lawsuit Against Apple and the Publishers http://t.co/nrAR8jB5...

 

[...]"Apple simply doesn’t want to get into a pricing war with Amazon. The most favored nation clause in Apple's contract with publishers was a way to avoid that and preserve book sales on the iOS platform. As Google plans to create Android tablets, and as Microsoft’s Metro tablets and phones penetrate the market, so will their stores. These billion dollar entities can decide whether they want a price war on digital goods to promote their platforms. That’s the marketing world the publishers face. It’s time they should get used to it. Consumers are buying Apple, Amazon, Microsoft, and Google. Content, sadly, is secondary."

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Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | The Information Professional | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...


Via Martin Gysler
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Karen du Toit's comment, October 25, 2011 7:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 7:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!
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2013 Marketing Trends that Matter for Public Libraries | Marketing News for New Jersey Librarians

2013 Marketing Trends that Matter for Public Libraries | Marketing News for New Jersey Librarians | The Information Professional | Scoop.it
These are the #marketing trends that will matter for #libraries in 2013: http://t.co/1qdDgQGe

 

by tmcclary:

Here are three trends that public library directors can use to their advantage:

- A focus on brand experience.
- Mobile marketing
- Content is king

Karen du Toit's insight:

Marketing for Public Libraries

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Content Curation Special Edition on Collected Magazine

Content Curation Special Edition on Collected Magazine | The Information Professional | Scoop.it

Robin Good: The School Library Association of New Zealand Aotearoa (SLANZA) publishes "Collected", a professionally-designed and written digital magazine.

 

This issue is dedicated to content curation and it includes several articles on how to reuse content with confidence, a great checklist for curation and a really nifty piece on a newbie's experience with Scoop.it.

 

Informative. Highly recommended. 8/10

 

Web edition: http://www.slanza.org.nz/collected.html ;

Downloadable PDF: http://www.slanza.org.nz/magazine/May2012.pdf  ;

 

(thanks to Alison Harrison for first discovering it)


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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | The Information Professional | Scoop.it

Brian Rice wrote this piece for Business 2 Community

 

 

"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."

 

 

 

Here are a few things that caught my attention:

 

Elias Roman, CEO and co-founder of Songza

 

First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.

 

****In the short term, more information will come from more sources delivered through fewer channels.

 

Tony Ellison CEO from Shoplet.com

 

****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.

 

Loren McDonald, VP of Industry Relations at Silverpop

 

The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.

 

Read full article [http://bit.ly/um8j7u]

 


Via janlgordon
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Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped