Today, three ring binders and file cabinets still clutter the offices of marketers and market researchers at Fortune 500 companies that are considered leaders in innovation. Most of these companies probably have sophisticated enterprise information systems that contain sales information, financials, product data records, inventory and even employee time‐tracking.
The answer lies with improved information retention, data accuracy and knowledge capture. This requires a three‐part change in most organizations.Part 1: Process ChangePart 2: Supporting Technology ChangePart 3: Culture Change
In a world where information changes every second and flows freely from source to source, innovation data tracking is more necessary than ever. The insights and knowledge gained through this practice are priceless and will become the foundation of innovation success for years to come.