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The Information Professional
Librarians and Archivists in a fast-changing digital lanscape
Curated by Karen du Toit
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Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users – Fourth Annual Survey November 2011

Curtis R. Rogers, Ed.D.

 South Carolina State Library:

 

"Social Media, #libraries & Web 2.0: How American Libraries are Using New Tools for Public Relations & Attract New Users http://t.co/xOx4QnMV..."

 

Summary:

"Social media and Web 2.0 applications and tools are increasingly being used by U.S. libraries of all types.

The majority of open-ended responses illustrate the growing need for libraries to stay
ahead of the curve when it comes to using these popular tools to effectively communicate with their current and potential users.
While some respondents stated their local government or library administration restricts usage of social media tools, the majority of respondents appear to be using a more wide variety of applications to connect with customers.
We must remember that social media and Web 2.0 tools are freely available communication tools, yet take time and continued use to make them effective.
We hope this survey report assists libraries that are using social media and Web 2.0 tools to make better decisions about their continued use.

It also is our hope this report assists libraries that are still not using these tools make the case for exploring the unlimited communication possibilities these tools can afford."

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Librarians lend words for wellness

Librarians lend words for wellness | The Information Professional | Scoop.it
The Boab Health Services counselling team and the Kununurra Community Library hope to help people access information about mental health issues by offering high-quality self-help material for loan.
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"Bad Libraries Build Collections, Good Libraries Build Services, Great Libraries Build Communities"

"Virtual Dave" Lankes is a professor at Syracuse University's School of Information Studies:

The tweet that led to this post:

“Bad Libraries build collections. Good libraries build services (of which a collection is only one). Great libraries build Communities”

 

"There is nothing that says that good and great libraries don’t or can’t build collections. It is a matter of focus. If librarians focus solely or disproportionately on the collection, that is bad...If we are talking focus, what is the difference between bad libraries and good ones? Good libraries focus on users. That is they evaluate the utility of the collection [in] relation to user needs. What do people want and need in terms of the collection, and how does that balance with all the other things the library does (reference, programming, digital resources, instruction, etc.). Here not only do we look at user data such as circulation and such, but the whole user experience."


Via Miguel Mimoso Correia, Robin Illsley, Errol A. Adams JD/MLS
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Libraries Lobby Part 2 of 2 – Lydia Syson

Libraries Lobby Part 2 of 2 – Lydia Syson | The Information Professional | Scoop.it

@Saraathotkey:

"It was good to see lots of authors at the libraries lobby. I spotted @candygourlay and @markthomasjones in the crowd, and also one of our own Hot Key Books authors @LydiaSyson, the author of the forthcoming A WORLD BETWEEN US, a gripping love story set in the Spanish Civil War, inspired by her family history."

 

Lydia agreed to guest post for us about the event:

"Libraries are about stories, and dreaming, and travelling without going anywhere, and they’re also about literacy. And without literacy, there can be no political freedom. At the Speak Up for Libraries Rally today the writer Alan Gibbons made the point that libraries are a front line service. As it happens, another passionate speaker’s words had just got me thinking about a different front line: the front line in the Spanish Civil War of 1936-9, when an elected Republican government rightly saw literacy as fundamental to their fight against the Fascist uprising."

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Self-proclaimed radical librarian Jessamyn West to speak at MU on Monday - Columbia Missourian

Self-proclaimed radical librarian Jessamyn West to speak at MU on Monday - Columbia Missourian | The Information Professional | Scoop.it

Lauren Page:

"Self-proclaimed radical librarian to speak at MU on Monday -Columbia Missourian

"Lots of people know how to use computers, and lots of people don't — more than you think," said Jessamyn West, community technology librarian at Randolph Technical Career...

"Radical librarians are people who feel one of the things they should be doing as a public servant is advocating for the public," she said.

West thinks librarians should advocate for the public by making library services more accessible to people who have difficulty reaching them, such as the homeless and people in jail. It's also important to her that a library's collection represents all of the people of the world.

"We represent the public, so we need to serve the public," West said."

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20 Great Ways Libraries Are Using Pinterest - Online Colleges

20 Great Ways Libraries Are Using Pinterest  - Online Colleges | The Information Professional | Scoop.it
Pinterest offers another great way to keep up with creative and cutting-edge ways libraries are engaging with their communities.

 

"1. Pinning book covers

2. Showcasing historic archives

3. Creating reading lists

4. Sharing new acquisitions

5. Promoting library activities

6. Research

7. Encouraging kids and teens to read

8. Showcasing learning-related infographics

9. Collecting ideas for library displays

10. Getting inspired for library programs, etc." with links to relevant articles.

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Canadian Libraries: Innovating and creating inclusive services

Canadian Libraries: Innovating and creating inclusive services | The Information Professional | Scoop.it
Canadian Libraries: Innovating and Creating Inclusive Services Pilar Martinez Edmonton Public Library Executive Director, Public Services Canadian Library Association Vice-President/President-Elect...

 

Final thoughts by:

Pilar Martinez & Kenneth Williment

 

"The traditional service development process provides a number of ways in which library staff can internally generate programs and services to meet library staffs’ perceptions of community needs. Community-led service development provides a new set of tools which library staff can build upon to ensure the continued relevance of public libraries that truly meet community needs. Unfortunately, systems which continue to guess at community needs will run the risk of being left in the 20th century. This may lead to the development of two tiered library service development, where 1. dynamic library systems respond to community needs beyond those of traditional library users while 2. other systems minimally engage users and try to maintain their relevance to community by marketing and informing communities of ‘their’ services.

As with all other professions, industries and organizations, public libraries need to embrace innovation, thus ensuring that their services are relevant to both funders and the people they are meant to serve. The discussions and innovative practices occurring in Canadian public libraries are exciting because – ultimately – change will occur. The question will always remain – who will determine how public libraries will adapt? It will either happen proactively and internally, and hopefully based on collaborative decisions made with library staff and their communities – or else passive public libraries will be at the mercy of the outside forces imposing the change."

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Libraries and social media X

Libraries and social media X | The Information Professional | Scoop.it

Judy O'Connell:

Wednesday was just the kind of day we need more of in our libraries!  Wollongong City Libraries (WCC) are taking charge of their future in a very positive way. Having decided that social media is is now an essential part of the future of library services, WCC took the initiative to schedule a Staff Development Day for all the staff."

 

Including Slideshare of the keynote presentation:

Libraries with X-factor, by Judy O'Connell (http://www.slideshare.net/heyjudeonline/libraries-with-social-media-xfactor?ref=http://heyjude.wordpress.com/?p=5252&preview=true

 

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The Once and Future Library | American Libraries Magazine

The Once and Future Library | American Libraries Magazine | The Information Professional | Scoop.it

By Charles G. Mueller
An architect’s perspective on designing for changing constituencies

 

"To some librarians it must seem like a perfect storm: Budgets are being slashed, ebooks suddenly are outselling their print ancestors, electronic movies on demand are slowing over-the-counter DVD lending..."

"Besides librarians, architects are among the people most concerned about how, and how rapidly, such trends play out. Plans made a year ago for library additions or even modest renovations—never mind an entirely new building—are probably out of date. Longstanding formulas to calculate the space required for stacks, seating, and even computer stations no longer apply. The library standards codified in many states, often a criterion for funding, would probably result in a library design that is larger than necessary, or certainly too big or too small in all the wrong places."

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Alternative Uses for the Pesky eBook Budget

Alternative Uses for the Pesky eBook Budget | The Information Professional | Scoop.it

Andy at @wawoodworth:

"Not happy with an eBook collection that has limited checkouts or paying three times the price for the “privilege”? I’m willing to bet that there are better uses for that eBook budget money that would yield a higher rate of return on investment, better community outreach and involvement, and/or make more fiscal sense for your library’s stakeholders. So, I brainstormed a few ideas but I’m hoping that you can help me think of more possible uses."

- Programming

- Hire someone

- Build something cool, like a new digital lab

- Start a new and different collection

- Start you own ebook partnership"

 

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The 'M' Word - Marketing Libraries: Computers in Libraries 2012

The 'M' Word - Marketing Libraries: Computers in Libraries 2012 | The Information Professional | Scoop.it

Nacy Dowd:

"If you are involved with the marketing of your your library, then the place to be this year is Computers in Libraries.

Our fearless leader, Jane Dysart, has filled the program with amazing programs of special interest to marketers."

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INTERVIEW: Seth Godin on Libraries, Literary Agents and the Future of Book Publishing as We Know It | Digital Book World

INTERVIEW: Seth Godin on Libraries, Literary Agents and the Future of Book Publishing as We Know It | Digital Book World | The Information Professional | Scoop.it

jeff Rivera:

"He is arguably one of the most successful bloggers and thought-leaders of our time."

 

Rivera: "A number of publishers have pulled the plug on library editions of eBooks. Do you think that is a wise business decision and if not, how do you see it being a win-win scenario?

Seth Godin: "How incredibly silly. Libraries are like the radio for books. Not a money-maker for all, but a great way to spread an idea. I don’t think you can find a single author who suffered any damage at all because too many people took his book out of the library.

Ebooks for libraries need to be tweaked, not killed."

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Jeff Rivera's curator insight, March 10, 2013 8:49 AM

This is one of my interviews with the amazing Seth Godin.

Jeff Rivera's comment, March 10, 2013 8:49 AM
thanks for scooping my interview, I appreciate it!
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PLA - Developing an E-Book Strategy: Now and For the Future | Public Libraries Online

PLA - Developing an E-Book Strategy: Now and For the Future | Public Libraries Online | The Information Professional | Scoop.it
RT @gluejar: Libraries "don’t have the luxury of waiting for things to work themselves out." http://t.co/j96Ze314 by @theanalogdivide...

 

Toby at theanalogdivide@gmail.com:

 

"As libraries start to take a longer view, we can start thinking creatively about other features e-books can offer. Imagine library e-books that not only could be checked out, but that connect you to a real-time network of associated information and a community of other library users sharing their own reactions and commentary.7 This goes beyond the popular concept of the library as place, rather positioning the library as a platform — a springboard for research, conversation, and building community. To get there, it’s going to take a mix of comprehensive training, community support, and homespun innovation. I hope you’ll join me in pushing things forward."

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Thinking more about ebooks and libraries and what big publishers should do – The Shatzkin Files

Thinking more about ebooks and libraries and what big publishers should do – The Shatzkin Files | The Information Professional | Scoop.it

Mike Shatzkin:

"The reluctance of most big publishers to make ebooks available through library lending is a topic of widespread attention and concern."

 

"If any big publisher asked me for an opinion about a library policy (and none has), this is what I’d say today.

1. Start immediately experimenting with “baskets” of titles. [...]

2. One set of experiments that should be productive would be on titles that have already had their high-volume run. [...]

3. Look at the “make” books on an upcoming list: those that aren’t by big name authors that are already guaranteed to sell well. [...]

4. License titles for two or three years rather than limiting the number of loans. [...]

5. Explore ways for libraries to sell ebooks to patrons who discover titles through them but, for whatever reason, want to purchase them. [...]"

 

"Publishers’ concerns about the impact of library lending are reasonable. But responding to that concern by simply “freezing” is not helpful to anybody and it may actually be damaging the sales of the books the publishers are trying to protect. I don’t know and the librarians don’t know what the marketplace impact will be of branded ebooks being made available through libraries, but the publishers don’t know either. It is time for all of us to start finding out."

 

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Save Library and Archives Canada Campaign Videos

Save Library and Archives Canada Campaign Videos | The Information Professional | Scoop.it

"Videos Supporting the Campaign to Save Library & Archives Canada. Call on the Federal Government to Save Library and Archives Canada.

Speak out now"

Videos of interviews with: Susan Crean, Kimalee Phillip, Francesca Holyoke, Liam McGahern

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South African Library Week (SALW) 2012 | LIASA #SALW2012

South African Library Week (SALW) 2012 | LIASA #SALW2012 | The Information Professional | Scoop.it

"Theme: Develop @ your library

 

Following the LIASA's strategy of 2011, the idea is to link libraries to Government imperatives and thus build links with Government Departments and Government Ministers. With the major focus of government on job creation, the theme was chosen with this in mind. While libraries cannot create jobs, they do however contribute to this initiative by developing the nation through, for example, development of programmes that focus on skills development, providing access to information that allows the user to develop and empower him/herself and granting access to computers and online tools, enabling users to develop their computer skills as well as providing tools that allow them to draw up a CV or search for job opportunities."

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Libraries Lobby part 1 of 2, by @Saraathotkey

Libraries Lobby part 1 of 2, by @Saraathotkey | The Information Professional | Scoop.it

@Saraathotkey:

"And so has our coverage of the Speak Up for Libraries rally. This is the first of two blog posts… the next one is from Hot Key author Lydia Syson. 

There were an number of impassioned pleas to the government to take action on libraries closing. Here are my top three quotes from the event:

1. Mar Dixon, library campaigner “It should NOT be that because you have more money in your locality that you get a better library service.”

2. Ian Clark from Voices for the Library “There isn’t a single person alive who couldn’t walk into a library and find something they like.” (To which I add: because the librarian will be there to help them find it.)

3. Ian Anstice from Public Libraries News “Libraries are vital front line services. THEY JUST ARE.” He also said that it isn’t just about open or closed libraries. It is about the “not quite open” libraries. (I think that’s a huge point in terms of how the public views libraries, and funding should support libraries being open more often.)"

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Urban Libraries in 2012: Under Pressure and In Demand - Larry Eichel (report)

Urban Libraries in 2012: Under Pressure and In Demand - Larry Eichel (report) | The Information Professional | Scoop.it

Larry Eichel:

"Revenue-challenged local governments have cut back on contributions to library budgets - at a time when libraries are being asked to perform a new and changing range of functions."

 

"Our new report, "The Library in the City: Changing Demands and a Challenging Future," looks at the recent experiences of 15 big-city library systems across the country. From 2008 through 2010, when the recession took a big bite out of local government revenues, the libraries saw their government funding cut by an average of 10 percent. These cuts resulted in roughly proportional reductions in staff and hours. And yet, in 13 of the 15 systems studied, library use is higher today than it was six years ago in terms of visits, circulation or both--as this interactive graphic shows."

http://www.pewtrusts.org/our_work_report_detail.aspx?id=85899373217

 

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The New Face of Public Libraries -Youtube video

@ReelYouth

"Vancouver's Public Libraries have seen a lot of change in the last few decades. The change is not just technological, it is in the way they provide services, why they provide it, and the types of resources they have built and deliver with their communities. Their innovative approach has brought the librarian out of the library and to the people."

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Future of Libraries via the Knight Foundation - 10 video interviews

Future of Libraries via the Knight Foundation - 10 video interviews | The Information Professional | Scoop.it

"During a Knight conference exploring the role of libraries in the digital world, we interviewed library directors from eight communities - Philadelphia, St. Paul, Macon, Charlotte, Miami, Akron, San Jose and Detroit - to ask these questions and more.

Hear what library directors from these communities say are their biggest successes and listen to insights in how they’re addressing challenges.

In these videos, library directors also share what projects they’ve developed to help better serve their communities. The Free Library of Philadelphia, for example, was able to involve itself more deeply in communities by creating hot spots in areas with limited digital access."

 

Interviews with:

James Crawford, Google Books
Siobhan A. Reardon, Philadelphia
Kit Hadley, Saint Paul
Thomas Jones, Macon
Karen Beach, Charlotte
Raymond Santiago, Miami
David Jennings, Akron
Jane Light, San Jose
Doug Dotterer, Stow-Munroe
Juliet Machie, Detroit

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