"Has your community been slow to acknowledge your library’s presence on social media outlets? Where Twitter and Foursquare are concerned, it’s quite possible that patrons simply aren’t yet using those applications. Now, say my library serves a community of 40,000. My Facebook page shows 27 friends and one of them is my mother. In this scenario, it’s a safe bet that my patrons don’t know the library is there. So, how can I let library users and passersby know where they can find the library on social networks? Apparently, I can put it in the window. Big and blue, bearing our URL, for all to read from the sidewalk or from their seat on the bus."
Via Doug Mirams