Web 2.0 revolutionized the means at our disposal to filter and share information. Whether by managing information by social bookmarking or RSS reads and feeds, or communicating with our school comm...
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Sep 16, 2011
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Scooped by Karen du Toit onto The Information Professional |
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Slides from a recent presentation....
“Digital citizenship isn’t just about recognizing and dealing with onlinehazards. It’s about building safe spaces & communities, understanding how tomanage personal information, and about being Internet savvy - using your online presence to grow & shape your world in asafe, creative way, and inspiring others to do the same.” (Digizen) Via Ana Cristina Pratas Delete the scoop?
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Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.
Intro:
The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.
**Mix your "business" talk with "life" talk
Excerpt::
"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."
Here are some highlights that caught my attention:
**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from
**The quotable tweet - This one speaks for itself
**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NPTuDT] Via janlgordon Delete the scoop?
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By Karen G. Schneider: "The trend of establishing and maintaining a personal brand has been a hot topic for some time with the public at large, traceable as far back as 1937 .... Unsurprisingly, personal branding has also caught on with librarians, notoriously preoccupied as we are with our professional image, both as we appear to fellow librarians and as we appear to others.
Establishing a Personal Brand: Five Questions to Ask Yourself * What would an employer learn if he or she googled me? * What kind of job am I looking for? * What’s my personal mantra? * If I asked my friends to describe me, what would they say? * How can I make myself stand out in a crowded field?"
For more, read here: http://americanlibrariesmagazine.org/features/11062012/personal-branding-librarians?utm_source=dlvr.it&utm_medium=facebook&utm_campaign=american+libraries+magazine Via Fe Angela M. Verzosa Delete the scoop?
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This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.
Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need
"Learn why visual content is a critical part of your content creation strategy.
Here are some highlights:
**People remember only 20% of what they read
**83% of learning is visual
Condenses and Explains Large Amounts of Information
**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.
Gives Your Brand an Identity
**Visual content draws people in, letting viewers better understand your brand's identity
Drives User Engagement
**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Ifujbp] Via janlgordon, Kirrina 
janlgordon's comment,
April 11, 2012 3:23 PM
Thank you for adding me to your wiki and for all your kind words, it's greatly appreciated! Yes, this is a very hot topic at the moment and I'm sure you did it justice with your presentation at the conference. Would love to hear it, do you have an audio?
Beth Kanter's comment,
April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment,
April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now. Delete the scoop?
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