Emotion, Meaning and Digital Collections. A blog post at "The Signal: Digital Preservation" on 2013-02-28.
by Bill LeFurgy:
...This is an occupational hazard of digital archivists, that awkward first attempt to explain what it is that we do. But there is a bigger issue: if people have trouble understanding what a digital archives is, it means that people have no personal connection with the entire concept. In our culture, personal connection drives support and–apologies for an overused term–sustainability.