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By Nancy Dowd: This is the fourth in a series of articles in which Nancy Dowd will examine the results of an exclusive survey of library professionals from more than 400 public libraries across the U.S. on public library marketing. The survey was sponsored by the NoveList division of EBSCO Publishing
"If there are over 1 billion people on Facebook and the Twitterverse can help topple governments, then it only makes sense that libraries would also be using these two social media channels to connect with their communities, right? Well yes and no. Libraries are using social media, that’s clear. According to Library Journal’s Survey on Public Library Marketing Methods and Best Practices, 86 percent of libraries said they were using social media. The top two social media platforms used by libraries were Facebook (99 percent) and Twitter (56 percent). Pinterest is making some gains, with 30 percent of libraries reporting that they are pinning. The problem is that 48 percent of libraries surveyed said they weren’t measuring their efforts at all. While the survey didn’t ask if libraries are getting fans to interact with them, most libraries I have spoken with lately have said they were still struggling with that." [...] Social media is not going away. As new platforms emerge, libraries will need to choose the channels that work for their communities. But whatever platforms they choose, they must have some kind of plan that outlines their goals and embrace philosophies that support interactivity with their communities. I think Bizzle summed it up best, “Successful libraries will determine what platforms most effectively reach their target audience and aggressively build sustainable presences there.”
Some ideas to try out! This is made available under Creative Commons licensing, so you are free to take a copy of this and use it yourself without having to ask me.
San Rafael's Public Library made the list! http://t.co/osTYMg7J ...a list of active libraries that provide great content on Facebook. They are quick to respond to people’s comments and questions, and the public is utilizing their Facebook pages. If you are trying to learn about what leading libraries are doing, check out the following 100 Facebook pages.
By Julian Bajkowski: On a typically mild Brisbane day in late August, hundreds of those tasked literally with preserving the history of government have converged at the river city’s convention centre to find a way forward in the digital age.
Often misunderstood as a slightly stuffy, almost archaic profession, in reality archivists remain the most highly trusted employees working in the public service because of their role preserving often highly sensitive documents.
And with good reason.
Cabinet papers, minutes of pivotal meetings and communications and correspondence that later define an era all pass through their hands.
But it’s not the paper world that’s creating a stir at the International Council of Archivists Congress 2012. It’s preserving Twitter, Facebook, YouTube and the exploding stream of social media traffic and digital documents through which an increasing number of governments are communicating to their constituents.
BY DAVID OLSON: "[...] through Tumblr, Facebook and Twitter, the National Archives is showcasing some of its most compelling photos and documents to anyone with a computer. The hope is that some will be enticed to visit the 23,500-square-foot center.
“This is providing access to our records in a way that people currently expect to access records: online,” said Pam Wright, chief digital access strategist for the National Archives in Washington, D.C. “It’s about opening up and being more transparent, participatory and collaborative.”
The National Archives at Riverside — the official name of the regional archives center, even though it’s closer to Perris — is at the forefront of promoting its vast collection through social media."
About Dean Giustini. I am the UBC Biomedical Branch librarian at Vancouver hospital. I teach at the School of Library, Archival and Information Studies, and the School of Population and Public Health. Slideshare: http://www.slideshare.net/giustinid/social-media-manual-for-canadian-health-librarians-2012?from=embed "An introduction to social media Background This online session is an introduction to the use of social media tools such as Facebook,LinkedIn & Twitterfor health librarians. The instructors are bloggers and regular users of social media in their daily information practices – they also use social media via their desktops and mobile devices. Various methods to using social media will be discussed for beginners and more advanced users during theworkshop, which will consist of lectures, powerpoint presentationsand group discussions (and, if technically possible from your location, hands-on learning). During the workshop, several social media trends will be discussed and made relevantfor participants. These trends include social networking, blogging, microblogging and content generation using social media. The pros and cons of using social media in health care will bediscussed, and a range of resources and weblinks to reading and research will be provided. Learning objectives: To introduce social media including blogs, wikis, Twitter and Facebook and outline their use in health libraries in 2012 To provide examples of social media used by health librarians in Canada and the US To engage health librarians in discussion of the advantages and disadvantages of social media using practical examples from health care and health library contexts To begin a discussion about best practices in using social media in health libraries Skills gained during workshop: By the end of this course, participants will: • Be able to list and understand the core components of major social media tools useful for health librarians and their patrons • Have practical examples of ways to implement social media effectively in health libraries • Understand issues in social media implementation such as audiences, goal setting, measurement and • Discuss the impact of new social awareness services in health and medicine, and engage in thinking about future trends"
U.S. libraries of all types are turning more and more to social media and Web 2.0 applications and tools, using a wide range of applications to connect with customers.
Via Judy O'Connell
Nifty use of Facebook by @unrkc to share alumni stories: http://t.co/AZrQsA2e. Much like @MaggieBoyd1873 project. Facebook user “joe1915” writes wall posts that would be familiar to any college student these days: He stresses about tests, roots for his university’s football team, and shows off photos from campus dances.But Joe McDonald isn’t an average smartphone-toting student. He died in 1971 — 33 years before Facebook arrived on the Web. Donnelyn Curtis, the director of research collections and services at the University of Nevada at Reno, created Facebook profiles for Mr. McDonald and his wife, Leola Lewis, to give students a glimpse of university life during the couple’s college days. Ms. Lewis graduated in 1913, and Mr. McDonald earned his degree in mechanical engineering two years later. With approval from Mr. McDonald’s granddaughter, Peggy McDonald, Ms. Curtis said she’s using archival material for a history project designed to appeal to a wider audience than the typical patrons of special collections. “We’re just trying to help history come alive a little bit for students,” she said. At first, only extended family members bothered to “friend” with the pair’s profiles, but as the audience grew, Ms. Curtis said she had to find a humorous voice that would appeal to contemporary students who use Facebook every day.
10 Super Geeky Tips for the New Year | The Daring Librarian http://t.co/s35JSA4L... From changing passwords, to backups, to transparency on the Web! Valuable New Year resolutions, especially for Information Professionals as well!
Paper by Michalis Gerolimos: D-Lib Magazine (RT @aarontay: 2011 data on FB pages in academic libraries http://t.co/M7Nk8B1k author is quite down on it.)... At a detailed level, this paper explores the possibilities and challenges that Facebook presents to academic libraries that choose to set up a page — especially when they use the wall — not only as an announcement service but also as a forum where students can communicate with the library and exchange ideas with its personnel and among themselves. This paper focuses on documenting user feedbacks posted on the library wall and on a quantitative and qualitative analysis of their content. Additionally, this study provides several metrics regarding user comments on the wall such as the number of comments per library, if the comments are related to the library or not, the percentage of library posts that had no comments or "likes", the ratio of comments vs. "likes", and the feedback and comments per post and per library. It aims to help the reader understand how library users interact with a library in this particular online environment, and what the problems and the potential benefits are for academic libraries that choose to use Facebook."
A logical and exciting way to share news with your friends, just by clicking on their picture in your Facebar: "Once a user opts into the service (via the new Facebook permissions screen), she will be able to see what news stories her friends have read on both Facebook and Yahoo News. This simple two-way stream of information makes it possible to discover news content through your friends." If you read any news item in Facebook or Yahoo, click on the picture of one of your friends and see what they have been reading. Brings News sharing into the 21st Century! http://mashable.com/2011/09/22/facebook-yahoo-news/
Via janlgordon
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"The Social Networking section of the 2013 State of America’s Libraries Report from the American Library Association provides information about the use of Facebook, Twitter, Pinterest and other Web 2.0 technologies in libraries..." [...] "The list of social networking sites is almost endless, bringing huge potential (and some headaches) to librarians nationwide. Will libraries continue to be able to keep up with the rapid— almost instantaneous—changes in technology and social networking? The consensus is: Yes."
A group of over 50s have become students of Facebook after taking part in a training session at Bilborough Library.
Six adults, all aged over 50, have signed up for a two part training course where...
Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC]
Via Official AndreasCY
Phil Simon is a speaker and the author of four management books, including The Age of the Platform: How Amazon, Apple, Facebook and Google have Redefined Bus...
Via Miguel Mimoso Correia
Posted by Donna: " [...] discuss how we at Christchurch City Libraries use social media – what we think is important, what we do, and why we do it. Hopefully it opens up a dialogue amongst Kiwi librarians. Wouldn’t it be grand if our information community were more forthcoming about sharing information on making the best use of social media?" Topics covered in the article: "- Many voices - We talk about all sorts of things – events, new books, new stuff on the website. - Content is king - Made you look (Twitter) - Looking at the tools and processes - The power of the image - The social catalogue - A reading list on social media in New Zealand public libraries"
Social media made big moves in 2012, and the year's not even half over yet. The SEO Company offers an overview of all the headline-making news in the world of social media. Via Seoco. Stay on top of social media news.
***** Been a busy year for social. Marty
Via Martin (Marty) Smith, michel verstrepen
RT @ALIANational: Wondering how to share your photo collection? A University Librarian discusses some of the options. Aaron Tay: [...] "we do have some old photo collections showing the past rich history of the library and when Facebook pages moved to timeline view and began encouraging organizations to post milestones, I started to think about whether we could put these old photos and how best to display them. Many libraries including ours also have collections of photos , photo archives etc, is there a better way to expose some of them? I currently have four ideas, Dipity, Facebook pages as milestones, Historypin and Singapore Memory Project (Singapore only) mobile apps."
Jeff Bullas: "The social media ecosystem is now so extensive and encompassing that I thought that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference in 2012 that are impacting how..." - Google+ - Pinterest - Tumblr - Slideshare - Facebook - Twitter
"Has your community been slow to acknowledge your library’s presence on social media outlets? Where Twitter and Foursquare are concerned, it’s quite possible that patrons simply aren’t yet using those applications. Now, say my library serves a community of 40,000. My Facebook page shows 27 friends and one of them is my mother. In this scenario, it’s a safe bet that my patrons don’t know the library is there. So, how can I let library users and passersby know where they can find the library on social networks? Apparently, I can put it in the window. Big and blue, bearing our URL, for all to read from the sidewalk or from their seat on the bus."
Via Doug Mirams
Brian Rice wrote this piece for Business 2 Community "What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future." Here are a few things that caught my attention: Elias Roman, CEO and co-founder of Songza First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels. ****In the short term, more information will come from more sources delivered through fewer channels. Tony Ellison CEO from Shoplet.com ****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it. Loren McDonald, VP of Industry Relations at Silverpop The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels. Read full article [http://bit.ly/um8j7u]
Via janlgordon
Facebook has unveiled its new Timeline profile pages, and they are a radical departure from the Facebook you know. On the stage of the f8 developer conference in San Francisco, Mark Zuckerberg explained, “We’re more than what we did recently,” thus he and his team set out to create a Facebook experience where you could explore not just what your friends did today, but what your friends did last week, last month and last year. The new Timeline is the answer to the problem of filling in the context of someone’s entire life. It is a moving mosaic of the photos, videos, places and status updates that make up not just your Facebook profile, but in a way, your personality. Facebook wants to chronicle your life, and now you can see the scrapbook...
Via Martin Gysler
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Not sure if these manuscripts also included in those being burned and looted (?), but an indication of the magnificence of these collections!