If the profession fails to communicate its value, then the march of 'amateurisation' will continue, argues Ian Clark.
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Scooped by Karen du Toit onto The Information Professional |
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Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.
Intro:
The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.
**Mix your "business" talk with "life" talk
Excerpt::
"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."
Here are some highlights that caught my attention:
**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from
**The quotable tweet - This one speaks for itself
**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NPTuDT] Via janlgordon Delete the scoop?
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Brian Rice wrote this piece for Business 2 Community
"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."
Here are a few things that caught my attention:
Elias Roman, CEO and co-founder of Songza
First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.
****In the short term, more information will come from more sources delivered through fewer channels.
Tony Ellison CEO from Shoplet.com
****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.
Loren McDonald, VP of Industry Relations at Silverpop
The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.
Read full article [http://bit.ly/um8j7u]
Via janlgordon 
janlgordon's comment,
November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
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This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.
Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need
"Learn why visual content is a critical part of your content creation strategy.
Here are some highlights:
**People remember only 20% of what they read
**83% of learning is visual
Condenses and Explains Large Amounts of Information
**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.
Gives Your Brand an Identity
**Visual content draws people in, letting viewers better understand your brand's identity
Drives User Engagement
**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Ifujbp] Via janlgordon, Kirrina
janlgordon's comment,
April 11, 2012 3:23 PM
Thank you for adding me to your wiki and for all your kind words, it's greatly appreciated! Yes, this is a very hot topic at the moment and I'm sure you did it justice with your presentation at the conference. Would love to hear it, do you have an audio?
Beth Kanter's comment,
April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment,
April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now. Delete the scoop?
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Up to librarians themselves to communicate and demonstrate their worth!