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Librarians and Archivists in a fast-changing digital lanscape
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New AAUP Publishes New Guidelines on Librarians – Stephen's Lighthouse

New AAUP Publishes New Guidelines on Librarians – Stephen's Lighthouse | The Information Professional | Scoop.it

The American Association of University Professors has updated guidelines for  librarians to reflect their changing roles as teachers and researchers. The  joint Statement on Faculty Status of College and University  Librarians (http://www.aaup.org/report/joint-statement-faculty-status-college-and-university-librarians) now includes language on technology in the library and recommends  that institutions adequately compensate librarians for the 12-month cycles in  which they typically work.


http://www.insidehighered.com/quicktakes/2013/01/14/aaup-publishes-new-guidelines-librarians


Karen du Toit's insight:

An update to the original draft of 1973 guidelines!

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2013 Marketing Trends that Matter for Public Libraries | Marketing News for New Jersey Librarians

2013 Marketing Trends that Matter for Public Libraries | Marketing News for New Jersey Librarians | The Information Professional | Scoop.it
These are the #marketing trends that will matter for #libraries in 2013: http://t.co/1qdDgQGe

 

by tmcclary:

Here are three trends that public library directors can use to their advantage:

- A focus on brand experience.
- Mobile marketing
- Content is king

Karen du Toit's insight:

Marketing for Public Libraries

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The Mobile Social Audience is Evolving - Here's What's Happening [Infographic]

The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | The Information Professional | Scoop.it

"This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.

 

Here are some highlights:

 

 

**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone 

 

**200+ million (1/3 of all users) access Facebook from a mobile device 

 

**91% of all mobile internet use is “social” related."

 

http://bit.ly/ziGM1Q


Via janlgordon
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