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Scooped by Karen du Toit onto The Information Professional |
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This article is by Scott Redick, director of strategy at Heat, an independent advertising agency. Things change pretty quickly in the marketing industry. [...]
7. Content Archivist Competitive and legal pressure will require more demands for storing, indexing and retrieving the vast amount of content that brands produce. A content archivist will be the person everyone turns to when the CEO asks, “What was that one tweet we sent about that thing five years ago?”
Karen du Toit's insight:
Future job titles of librarians/archivists! Delete the scoop?
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