The Information Professional

Osarome Ogbebor:

"In an era in which most of us are practically buried alive on a daily basis by email and other electronic communications, many libraries send few if any emails to their constituents.

 

It turns out that there are three main aspects to this trend:

 

1) many libraries do not have their own opt-in email lists;

2) at some corporate and academic libraries, use of the organization’s email list is either restricted or librarians are simply reluctant to use it to promote library services; and 3) librarians are laboring under a common misconception that email marketing is far too difficult or time consuming for them to handle."