The Information Professional

Brian Rice wrote this piece for Business 2 Community

"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."

Here are a few things that caught my attention:

Elias Roman, CEO and co-founder of Songza

First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.

****In the short term, more information will come from more sources delivered through fewer channels.

Tony Ellison CEO from Shoplet.com

****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.

Loren McDonald, VP of Industry Relations at Silverpop

The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.

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