Libraries are beginning to design special spaces where teens paired with mentors use various digital media for learning and creativity.
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Scooped by Karen du Toit onto The Information Professional |
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This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.
Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need
"Learn why visual content is a critical part of your content creation strategy.
Here are some highlights:
**People remember only 20% of what they read
**83% of learning is visual
Condenses and Explains Large Amounts of Information
**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.
Gives Your Brand an Identity
**Visual content draws people in, letting viewers better understand your brand's identity
Drives User Engagement
**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Ifujbp] Via janlgordon, Kirrina 
janlgordon's comment,
April 11, 2012 3:23 PM
Thank you for adding me to your wiki and for all your kind words, it's greatly appreciated! Yes, this is a very hot topic at the moment and I'm sure you did it justice with your presentation at the conference. Would love to hear it, do you have an audio?
Beth Kanter's comment,
April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment,
April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now. Delete the scoop?
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"In November 2011, the John D. and Catherine T. MacArthur Foundation, along with the Institute of Museum and Library Services, made grants of $100,000 to twelve museums and libraries across the country to develop digital learning laboratories for teenagers. They will announce another round of grants in November 2012.
Chicago Public Library’s YOUmediaChicago Public Library’s YOUmedia inspired the grant program. It is a special space where teenagers can use equipment provided by the library to create the same sorts of media that they consume. Creativity requires the development of certain skills.
Digital creativity, of course, requires digital skills. But creativity has always required a variety of intellectual, social, and emotional disciplines. The electronic age has not changed that fact at all.
It doesn’t work to plan a new program for a particular constituency and then dictate how it has to work. Development of YOUmedia has required some cultural adjustments. The YOUmedia space cannot enforce traditional library rules about food and noise levels and at the same time maintain a vibrant community of teenagers.
The entire concept of YOUmedia also requires access to and participation of the entire library to make it work. It is not a place for segregating either teenagers or their interests and learning style.
Sooner or later, the library will shape the teenagers’ behavior, but the teenagers will shape the library’s culture at least as much. That will result in short term discomfort and long term continued relevancy for the library as a whole.
Over the years, YOUmedia has started numerous separate projects. Some of them have continued for quite a while. The center has issued a literary magazine for a year and a half and a gaming podcast for three years. The longest-lasting programs have all come from the teenagers’ initiative, not from the library staff."