The Information Professional
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Librarians and Archivists in a fast-changing digital lanscape
Curated by Karen du Toit
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Librarians before, librarians now, librarians next, by Ned Potter

Librarians before, librarians now, librarians next, by Ned Potter | The Information Professional | Scoop.it

>> Very short Prezi on the future of librarianship. Although done in April 2011, it is still valid!

 

"[...]The Gate. I’ve been thinking the role of the librarian as gatekeeper is completely dead – but it hasn’t occurred to me till today that in effect we’ll be manning (and womanning) the other side of the gate. The gate used to have a certain status, a certain gravitas to it – we, the librarian, hold the key to knowledge; come to us and we will let you through (probably). Now the gate is open and people can go through as they please to a large extent – no need to apply to us for permission to enter, just help yourself online. But in future as information perpetuates to such an extent that the diamonds are almost impossible to find in the avalanche of rough, perhaps the old gate will be dusted off and rehung on its hinges. And this time we librarians will be trying to hold back the flood of information, and just letting the legitimate and valued resources leak through to the people on the other side of the gate."

-thewikiman


Via Learning Lrnr
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Rescooped by Karen du Toit from Social Media Content Curation
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6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marketing Institute

6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marketing Institute | The Information Professional | Scoop.it

Excerpted from the article:

 

"During the past six months there have been some major changes in the way audiences consume information. These changes are happening simultaneously on two fronts, one in the form of content curation and the other in content shifting.

While content curation is nothing new, the rise in the use of mobile devices is changing when, where, and how we read internet content.

 

Content shifting:

Mobile devices are allowing people to break free from the computer desk and shift both the physical environment and the time in which they read or consume content.

This content shifting can be as simple as using tools like Evernote’s Clearly on a web browser.

Apps such as Pocket and Instapaper allow us to save articles discovered on a desktop computer to read later on any internet-connected device.

 

Sifting through the glut of information:

Many social media platforms have taken on the role of content curators, developing algorithms in an attempt to help us weed out the information we don’t want and present us with the information we do. This has been evidenced through a variety of changes in the Facebook Timeline, the #Discover tab on Twitter, and social search results in Google.

 

The latest wave of content shifting applications also curate and reformat articles to gear them toward our personal interests, fundamentally changing the reading experience as they do so. Programs such as Flipboard and Zite gather content from RSS feeds, Twitter, and Facebook streams and present it in a mobile-friendly magazine format.

 

Tips to optimize for content shifting and content curation:

1. Incorporate calls to action directly into the text...

2. Optimize for mobile...

3. Capitalize on compelling images...

4. Write strong headlines, lead paragraphs, and meta descriptions...

5. Maximize social media sharing...

6. Publish and promote quality content..."

 

Each element and tip is analyzed with more information. Read full article here: http://j.mp/LmZpjT

 


Via Giuseppe Mauriello
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