The Information Professional

Osarome Ogbebor:

"In an era in which most of us are practically buried alive on a daily basis by email and other electronic communications, many libraries send few if any emails to their constituents.

 

It turns out that there are three main aspects to this trend:

 

1) many libraries do not have their own opt-in email lists;

2) at some corporate and academic libraries, use of the organization’s email list is either restricted or librarians are simply reluctant to use it to promote library services; and 3) librarians are laboring under a common misconception that email marketing is far too difficult or time consuming for them to handle."

Brian Rice wrote this piece for Business 2 Community

 

 

"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."

 

 

 

Here are a few things that caught my attention:

 

Elias Roman, CEO and co-founder of Songza

 

First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.

 

****In the short term, more information will come from more sources delivered through fewer channels.

 

Tony Ellison CEO from Shoplet.com

 

****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.

 

Loren McDonald, VP of Industry Relations at Silverpop

 

The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.

 

Read full article [http://bit.ly/um8j7u]

 

Via janlgordon