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Librarians and Archivists in a fast-changing digital lanscape
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Small Island Librarian: Corporate online storytelling for libraries?

Small Island Librarian: Corporate online storytelling for libraries? | The Information Professional | Scoop.it
Small Island Librarian: Corporate online storytelling: for libraries?

 

Posted by Mark-Shane Scale:

 

"In my view, there needs to be a course within library schools that will deals with institutional digital storytelling. This is because, in the age of social media and Library 2.0, libraries need to move online and tell their stories. Libraries need to find ways of connecting with their users and potential users in the online world. We need content on our websites and a social media presence that is constantly updated and engaging, reminding our users that we are a channel to credible information sources. Our Websites must now be more like blogs or online magazines, with a constant flow of information. We should not only tell users what we have, but also post commentaries and view points, to represent the information that we have within our collections. In short, we need to take a page from Coca Cola's book on corporate storytelling. If Coca Cola is thinking about becoming a publisher, why not libraries?"

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Slides: Using a community of practice to support librarian bloggers in an academic library, @edbilodeau | Elemental Musings

Slides: Using a community of practice to support librarian bloggers in an academic library, @edbilodeau | Elemental Musings | The Information Professional | Scoop.it

Rby Edward Bilodeau: @edbilodeau: Slides from my recent talk, Using a community of practice to support librarian bloggers in an academic library.

 

http://blogs.library.mcgill.ca/edbilodeau/files/2012/11/cmd2012-cop-librarian-bloggers.pdf

 

"Weblogs are an established technology that provides librarians with a powerful communication tool for reaching out to their user communities. While the technology may be readily available and easy to use, it is often challenging for librarians to move past the initial launch of their weblog and develop it into a sustainable means of communication. Librarians need to not only learn how to blog in a professional context, what content to produce, and how to use it to support or replace other activities. They need to learn how to use their blogs to engage with patrons and to become effective participants in their professional and academic blogging communities.

Communities of practice provide a social learning context that allows librarians to share their experiences and work together to develop their understanding and skills to become more effective bloggers. The community of practice also becomes a resource for other librarians interested in this practice, a form of organizational memory that persists beyond the involvement of any individual librarian.

This presentation will demonstrate the use of a community of practice to support the launch of a new blogging platform at the McGill Library. An overview of the initial conceptualization and planning of the CoP will be provided, followed by a discussion of how the community came together and evolved as members gained experience as librarian bloggers. Potential applications of communities of practice to other aspects of academic librarianship will also be discussed."

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