The Information Professional
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Librarians and Archivists in a fast-changing digital lanscape
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We Think, YouTube animation based on book by Charles Leadbeater

A new book by Charles Leadbeater, 'We Think' explores the potential of the latest developments of the internet...

 

> The Internet as enabler of mass innovation!

 

"We Think explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate, ideas and information.

Ideas take life when they are shared. That is why the web is such a potent platform for creativity and innovation.

It's also at the heart of why the web should be good for : democracy, by giving more people a voice and the ability to organise themselves; freedom, by giving more people the opportunity to be creative and equality, by allowing knowledge to be set free.

But sharing also brings with it dilemmas.

It leaves us more open to abuse and invasions of privacy.

Participation is not always a good thing: it can just create a cacophony.

Collaboration is sustained and reliable only under conditions which allow for self organisation.

Everywhere we turn there will be struggles between people who want to freely share - music, films, ideas, information - and those who want to control this activity, either corporations who want to make money or governments who fear debate and democracy. This conflict between the rising surge of mass collaboration and attempts to retain top down control will be one of the defining battles of our time, from Communist China, to Microsoft's battle with open source and the music industry's desperate rearguard action against the web."

 

First 3 chapters here (for free): http://www.wethinkthebook.net/home.aspx

 


Via Ana Cristina Pratas
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10 Types of “Tweets” That Encourage REAL Connection

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

 

Intro:

 

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

 

**Mix your "business" talk with "life" talk

 

Excerpt::

 

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

 

Here are some highlights that caught my attention:

 

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

 

**The quotable tweet - This one speaks for itself

 

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/NPTuDT]


Via janlgordon
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