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We Think, YouTube animation based on book by Charles Leadbeater

A new book by Charles Leadbeater, 'We Think' explores the potential of the latest developments of the internet...

 

> The Internet as enabler of mass innovation!

 

"We Think explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate, ideas and information.

Ideas take life when they are shared. That is why the web is such a potent platform for creativity and innovation.

It's also at the heart of why the web should be good for : democracy, by giving more people a voice and the ability to organise themselves; freedom, by giving more people the opportunity to be creative and equality, by allowing knowledge to be set free.

But sharing also brings with it dilemmas.

It leaves us more open to abuse and invasions of privacy.

Participation is not always a good thing: it can just create a cacophony.

Collaboration is sustained and reliable only under conditions which allow for self organisation.

Everywhere we turn there will be struggles between people who want to freely share - music, films, ideas, information - and those who want to control this activity, either corporations who want to make money or governments who fear debate and democracy. This conflict between the rising surge of mass collaboration and attempts to retain top down control will be one of the defining battles of our time, from Communist China, to Microsoft's battle with open source and the music industry's desperate rearguard action against the web."

 

First 3 chapters here (for free): http://www.wethinkthebook.net/home.aspx

 


Via Ana Cristina Pratas
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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | The Information Professional | Scoop.it

Brian Rice wrote this piece for Business 2 Community

 

 

"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."

 

 

 

Here are a few things that caught my attention:

 

Elias Roman, CEO and co-founder of Songza

 

First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.

 

****In the short term, more information will come from more sources delivered through fewer channels.

 

Tony Ellison CEO from Shoplet.com

 

****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.

 

Loren McDonald, VP of Industry Relations at Silverpop

 

The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.

 

Read full article [http://bit.ly/um8j7u]

 


Via janlgordon
Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped