The Information Professional

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

Intro:

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

**Mix your "business" talk with "life" talk

Excerpt::

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

Here are some highlights that caught my attention:

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

**The quotable tweet - This one speaks for itself

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/NPTuDT]

Brian Rice wrote this piece for Business 2 Community

"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."

Here are a few things that caught my attention:

Elias Roman, CEO and co-founder of Songza

First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.

****In the short term, more information will come from more sources delivered through fewer channels.

Tony Ellison CEO from Shoplet.com

****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.

Loren McDonald, VP of Industry Relations at Silverpop

The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.

Read full article [http://bit.ly/um8j7u]