Mathews is one of the most creative administrators in higher education today. He is the author of the popular Ubiquitous Librarian blog, part of The Chronicle of Higher Education’s Blog Network, and the 2009 book “Marketing Today’s Academic Library: A Bold New Approach to Communicating with Students”.
Recently, Brian gained international attention for his work “Think Like A Startup: a white paper to inspire library entrepreneurialism” intended to inspire transformative thinking in higher education using insight into startup culture and innovation methodologies."
White paper here: http://vtechworks.lib.vt.edu/handle/10919/18649
Via Trudy Raymakers