"My friend, Erin McCord, and I are giving this workshop at ALA this June. She is a genius when it comes to fundraising. We'll help you get started combining your marketing and development."
A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library (http://alaannual.org/content/preconferences)
Friday, June 22, 2012 8:00 a.m. – 12:00 p.m., Sponsored By ASCLA
"Has your library stalled in its attempt to develop a fundraising strategy? Are you trying to raise the awareness of the value your library offers your community? It may be time to start a library champion campaign. Two years ago, the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fund raising vehicle. Workshop participants will learn how to recruit celebrity champions and local heroes to promote your library; leverage library champions, build a donor database and raise big money for your library; build a donor development strategy for everyone in your library; and the essential publications your library must produce to secure funders."