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Librarians and Archivists in a fast-changing digital lanscape
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Rescooped by Karen du Toit from Curation, Social Business and Beyond
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10 Types of “Tweets” That Encourage REAL Connection

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

 

Intro:

 

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

 

**Mix your "business" talk with "life" talk

 

Excerpt::

 

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

 

Here are some highlights that caught my attention:

 

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

 

**The quotable tweet - This one speaks for itself

 

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/NPTuDT]


Via janlgordon
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Rescooped by Karen du Toit from SOCIAL MEDIA, what we think about!
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Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | The Information Professional | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...


Via Martin Gysler
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Karen du Toit's comment, October 25, 2011 4:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 4:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!