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The Information Professional
Librarians and Archivists in a fast-changing digital lanscape
Curated by Karen du Toit
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Rescooped by Karen du Toit from Just Story It! Biz Storytelling!

Why tell stories at work? Here are 7 good reasons

Why tell stories at work? Here are 7 good reasons | The Information Professional |

"This is for everyone and it's not about becoming a storyteller. Let that idea aside, focus on who and what you are, and practice sharing stories.


#1 It will improve your communication skills

#2 It will improve your ability to share concepts and creative ideas with clarity.

#3 It will make you more visible to others, and others more visible to you. 

#4 It will improve your ability to share a vision.

#5 It will help you connect with people who can help you and people you can help.

#6 It will help you collect little fragments and stories about people’s dreams, desires, hopes, needs. 

#7 Once in a while, it will help you spot out an important potential connection."

Via Karen Dietz
Karen du Toit's insight:

Good reasons for making it part of your own skills set.

malek's curator insight, May 19, 2014 4:03 PM

Ditch a compelling story, your personal brand, is dead on arrival.

A good guide to how to thrive in work place.

سلطان الشراري's curator insight, May 23, 2014 7:15 AM

4twenty2's curator insight, May 27, 2014 7:24 AM

7 great reasons to become a good story teller - both in life and in work.  

Scooped by Karen du Toit!

Why you should always lead with a story, by Paul Smith

Why you should always lead with a story, by Paul Smith | The Information Professional |

"The thoughtLEADERS Blog covers leadership, communications, strategy and operations."


"Storytelling is the 'new' way of doing - selling, training, motivating.  Yet, while we in libraries deal in story and deeply understand the social imperative of story, are we using story in our professional practice?  To increase understanding of what good customer service is, for example, should we share those stories?  Would it help to motivate and make the change?  This 'story' is an example of how one might use such a method to begin the process.  Nice."

- DW



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Rescooped by Karen du Toit from Just Story It! Biz Storytelling!

Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | The Information Professional |

"This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 


This is a review by my curating buddy Jan Gordon. I couldn't have said it better myself! Enjoy her review:


Here are some highlights:


**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.


**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.


But stories are not just entertaining.


**Stories are useful, descriptive, beautiful, interesting: shareable.


**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance


**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.


**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.


**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.


**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.


**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.


Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"


Read full article here: []

Via janlgordon, Karen Dietz
misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  

What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling;

Scooped by Karen du Toit!

The Emerging Story of California Public Libraries, by Deborah Lynch

The Emerging Story of California Public Libraries, by Deborah Lynch | The Information Professional |

"The California State Library has announced an exciting new tool for public libraries. The Emerging Story of California Public Libraries is a document designed to help libraries reframe their stories of why they are still relevant in today's highly technological society."


"This document helps to celebrate the many ways that libraries have already adapted to the changing needs of society in the 21st century.

These include: providing material and digital access to everyone;

serving as a collector of information for future generations;

connecting people, places and ideas in communities;

supporting the discovery of new information;

and becoming a hub to help communities be creators of content."

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Rescooped by Karen du Toit from Just Story It! Biz Storytelling!

Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | The Information Professional |

"StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.


Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.


They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.


So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.


Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.


The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.


IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab."


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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BlogJunction » Blog Archive » The Why and What of Storytelling for Libraries

BlogJunction » Blog Archive » The Why and What of Storytelling for Libraries | The Information Professional |
Betha's post about yesterday's Organizational Storytelling for Librarians webinar #libstory

Tuesday’s webinar on Organizational Storytelling for Librarians answered two burning questions about the topic: why the library should use storytelling and what makes a good story.
[Photo: Pawnee Story Bundle, courtesy of Kansas Historical Society]


Entire webinar here:

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