Successful bloggers are simply using a content strategy in their marketing efforts.
Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.
In simple terms, they plan their content and their strategy...
Via Martin Gysler