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The Information Professional
Librarians and Archivists in a fast-changing digital lanscape
Curated by Karen du Toit
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Rescooped by Karen du Toit from Digital Delights - Digital Tribes
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Developing Digital Citizens by Dr. Alec Couros

Slides from a recent presentation....

 

 “Digital citizenship isn’t just about   recognizing and dealing with onlinehazards. It’s about building safe spaces &   communities, understanding how tomanage personal information, and about being Internet savvy - using your online presence to grow & shape your world in asafe, creative way, and inspiring others to         do the same.” (Digizen)  


Via Ana Cristina Pratas
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Rescooped by Karen du Toit from Curation, Social Business and Beyond
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10 Types of “Tweets” That Encourage REAL Connection

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

 

Intro:

 

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

 

**Mix your "business" talk with "life" talk

 

Excerpt::

 

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

 

Here are some highlights that caught my attention:

 

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

 

**The quotable tweet - This one speaks for itself

 

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/NPTuDT]


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Rescooped by Karen du Toit from The Future Librarian
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Personal Branding for Librarians, by By Karen G. Schneider

Personal Branding for Librarians, by By Karen G. Schneider | The Information Professional | Scoop.it

By Karen G. Schneider:

"The trend of establishing and maintaining a personal brand has been a hot topic for some time with the public at large, traceable as far back as 1937 .... Unsurprisingly, personal branding has also caught on with librarians, notoriously preoccupied as we are with our professional image, both as we appear to fellow librarians and as we appear to others.

 

Establishing a Personal Brand:  Five Questions to Ask Yourself

* What would an employer learn if he or she googled me?

* What kind of job am I looking for?

* What’s my personal mantra?

* If I asked my friends to describe me, what would they say?

* How can I make myself stand out in a crowded field?"

 

For more, read here:  http://americanlibrariesmagazine.org/features/11062012/personal-branding-librarians?utm_source=dlvr.it&utm_medium=facebook&utm_campaign=american+libraries+magazine


Via Fe Angela M. Verzosa
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OLP Library's curator insight, November 6, 2013 10:34 AM

In addition to marketing the library, librarians themselves are finding a need to market their online idenities.

Rescooped by Karen du Toit from Health and Ageing
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6 Reasons to Visualize Your Data in the Age of Distraction - Loren Sorenson

6 Reasons to Visualize Your Data in the Age of Distraction - Loren Sorenson | The Information Professional | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.

 

Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need

 

"Learn why visual content is a critical part of your content creation strategy.

 

Here are some highlights:

 

**People remember only 20% of what they read

 

**83% of learning is visual

 

Condenses and Explains Large Amounts of Information

 

**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.

 

Gives Your Brand an Identity

 

**Visual content draws people in, letting viewers better understand your brand's identity

 

Drives User Engagement

 

**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Ifujbp]


Via janlgordon, Kirrina
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janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.