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The Information Professional
Librarians and Archivists in a fast-changing digital lanscape
Curated by Karen du Toit
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Free Twitter Analytics - what can libraries and archives get out of it? - Ned Potter

Free Twitter Analytics - what can libraries and archives get out of it? - Ned Potter | The Information Professional | Scoop.it

Twitter stats packages are sort of fascinating but also not. I look at a fair few because I need to be able to talk about them in social media workshops: what tends to happen is I put my username in, go 'ooooh that's interesting!' a few times, but then never actually go back and check the analysis on a second occasion.

As individuals we don't really need Twitter stats apps (unless you take Twitter very seriously) but as organisations they can be genuinely useful. They can help us understand our network, show us what works (so we can build on it) and what doesn't (so we can phase it out).

For an analysis package to be useful to an organisation it really needs three qualities:

1. It must give you information you can ACT on. There are a million
stats apps out there, but if they don't tell you anything which you
can use to inform better practice for your twitter account, then they
don't really have any value.
2. It must NOT tweet things about that information on your behalf. Someapps tell you useful things - but they tell the rest of the world
those useful things too. I'm dubious about this at the best of times
(for me an auto-tweet saying "This week on Twitter: X follows /
unfollows, Y ReTweets and Z total reach!" either looks a bit awkward if X, Y and Z are small numbers, and a bit show-boaty if they're large) but I really don't think organisational accounts should have anything tweeted on their behalf.
3. It ideally needs to be free. Some things are worth paying for but
realistically it's hard to get the people who control the
purse-strings in libraries to shell-out for a Twitter stats annual
subscription...

Thankfully the official Twitter Analytics, newly available for all, meets all three of those criteria. If you just tweet as yourself, sign in to analytics.twitter.com and have a look a round at the things worth noting; it's interesting to see how few of your followers actually see your tweets, for example."


Karen du Toit's insight:

Great guide to make the most of your Twitter Analytics for your library or archive!

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Karen du Toit's curator insight, September 4, 2014 3:43 AM

Great guide! Also for any corporate account!

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Library Analytics – Community Survey Results | Library Analytics and Metrics project

Library Analytics – Community Survey Results | Library Analytics and Metrics project | The Information Professional | Scoop.it
RT @benshowers: How important will analytics be to libraries, now and in the future? Community Survey Results: http://t.co/nEHFpnUIUM #jiscLAMP\

 

Library Analytics – Community Survey Results (Nov 2012) from joypalmer 

Survey on SlideShare here: http://www.slideshare.net/joypalmer/survey-library-analyticsfindings

 We wanted to get a better handle on how important analytics will be to academic libraries now and in the future, and what demand might be for a service in this area, for example, a shared service that centrally ingests and processes raw usage data and data visualisations back to local institutions (and this, of course, is what LAMP is exploring further in more practical detail).  We had response from 66 UK HE institutions, and asked a good number of questions. For example, we asked whether the following functions might be potentially useful:Automated provision of analytics demonstrating the relationship between student attainment and resource/library usage within institutionsAutomated provision of analytics demonstrating e-resource and collections (e.g. monographs) usage according to demographics (e.g. discipline, year, age, nationality, grade)Resource recommendation functions for discovery services
Karen du Toit's insight:

Library surveys a very important way to plan for the future!

This one from November 2012

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Canadian Public Libraries: Monitor Tweets! « Dysart & Jones

Canadian Public Libraries: Monitor Tweets! « Dysart & Jones | The Information Professional | Scoop.it
Social-Biblio.ca Monitors Twitter as used by 112 Canadian public libraries; real-time analytical 1st of its kind tool http://t.co/nKLwgNuR...

 Rebecca Jones:

"Want to monitor and analyze your library’s tweets, and the tweets of other Canadian public libraries? Chcck out Social-Biblio.ca. Developed by Dr. Mary Cavanagh and Masters Student Max Neuvians of University of Ottawa’s School of Information Studies, Social-Biblio is a research and public library media monitoring tool that tracks and preserves Canadian public library’s Twitter activities."

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5 tips for librarians using web metrics | CILIP

5 tips for librarians using web metrics | CILIP | The Information Professional | Scoop.it

"The library and information community have often been at the forefront of adopting new web technologies, but generally less thought is given to measuring how these technologies are being used. An annual report may mention the number of followers the library's Twitter account has accumulated, or the number of article downloads from its institutional repository, but such a light-touch approach to web metrics neither recognizes its full potential nor acknowledges its limitations. 'Web metrics' is a broad term used to refer to the quantitative measurement of the creation and use of web content. It incorporates both 'webometrics', the quantitative study of web content and use for research purposes, and 'web analytics', the quantitative study of web content and use for the evaluation and improvement of a service." -

See more at: http://www.cilip.org.uk/cilip/news/5-tips-librarians-using-web-metrics#sthash.zi7Qzz2y.dpuf

 

Karen du Toit's insight:

Valuable tips!

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4 Analytics Tools Librarians Should Know About, by Ellyssa Kroski

4 Analytics Tools Librarians Should Know About, by Ellyssa Kroski | The Information Professional | Scoop.it

 

"Analytics tools are an invaluable way to show the ROI of marketing campaigns, popularity and usability of website content, value of blog posts, social media influence, and much more. If you haven’t been taking advantage of these free analytics tools for your library or organization, here’s your chance to check them out."

 

1,. Facebook Insights

2. Google Analytics

3. SiteMeter

4. Social Mention

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