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The Information Professional
Librarians and Archivists in a fast-changing digital lanscape
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The 1-2-3 Method for Building-Up Your Online Presence - Kiersten Bryant

The 1-2-3 Method for Building-Up Your Online Presence - Kiersten Bryant | The Information Professional | Scoop.it
by Kiersten Bryant, former Head Editor, INALJ California previously published 7/2/13

"The 1-2-3 Method works like this: for every 1 post you make on Facebook, Instagram, etc., you should comment on 2 posts, and like (or favorite) 3 additional posts made by other users. Make sure the comments that you leave have some substance. They should be meaningful and engaging. The easiest way to do this is to ask a question in response to a post: encouraging further dialog and interaction."


Via Trudy Raymakers
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Great advice!

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Social Media: Libraries Are Posting, but Is Anyone Listening?

Social Media: Libraries Are Posting, but Is Anyone Listening? | The Information Professional | Scoop.it

By Nancy Dowd:

This is the fourth in a series of articles in which Nancy Dowd will examine the results of an exclusive survey of library professionals from more than 400 public libraries across the U.S. on public library marketing. The survey was sponsored by the NoveList division of EBSCO Publishing


"If there are over 1 billion people on Facebook and the Twitterverse can help topple governments, then it only makes sense that libraries would also be using these two social media channels to connect with their communities, right? Well yes and no.

Libraries are using social media, that’s clear. According to Library Journal’s Survey on Public Library Marketing Methods and Best Practices, 86 percent of libraries said they were using social media. The top two social media platforms used by libraries were Facebook (99 percent) and Twitter (56 percent). Pinterest is making some gains, with 30 percent of libraries reporting that they are pinning. The problem is that 48 percent of libraries surveyed said they weren’t measuring their efforts at all. While the survey didn’t ask if libraries are getting fans to interact with them, most libraries I have spoken with lately have said they were still struggling with that."

[...]

Social media is not going away. As new platforms emerge, libraries will need to choose the channels that work for their communities. But whatever platforms they choose, they must have some kind of plan that outlines their goals and embrace philosophies that support interactivity with their communities. I think Bizzle summed it up best, “Successful libraries will determine what platforms most effectively reach their target audience and aggressively build sustainable presences there.”


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The importance of a social media plan is highlighted!

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Social media activities for libraries, Infographic by Phil Bradley

Social media activities for libraries, Infographic by Phil Bradley | The Information Professional | Scoop.it
Some ideas to try out! This is made available under Creative Commons licensing, so you are free to take a copy of this and use it yourself without having to ask me.
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Great ideas!!

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100 Libraries to Follow on Facebook - Blog - mattanderson.org

100 Libraries to Follow on Facebook - Blog - mattanderson.org | The Information Professional | Scoop.it
San Rafael's Public Library made the list! http://t.co/osTYMg7J

 

...a list of active libraries that provide great content on Facebook. They are quick to respond to people’s comments and questions, and the public is utilizing their Facebook pages. If you are trying to learn about what leading libraries are doing, check out the following 100 Facebook pages.

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Tweets in danger of vanishing - Government News

By Julian Bajkowski:

On a typically mild Brisbane day in late August, hundreds of those tasked literally with preserving the history of government have converged at the river city’s convention centre to find a way forward in the digital age.

Often misunderstood as a slightly stuffy, almost archaic profession, in reality archivists remain the most highly trusted employees working in the public service because of their role preserving often highly sensitive documents.

And with good reason.

Cabinet papers, minutes of pivotal meetings and communications and correspondence that later define an era all pass through their hands.

But it’s not the paper world that’s creating a stir at the International Council of Archivists Congress 2012. It’s preserving Twitter, Facebook, YouTube and the exploding stream of social media traffic and digital documents through which an increasing number of governments are communicating to their constituents.

Karen du Toit's insight:

Archivists new role: focus on social media!

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Social media for organisations: do’s en don’ts [Infographic] | iBianca

Social media for organisations: do’s en don’ts [Infographic] | iBianca | The Information Professional | Scoop.it

>> Valuable to librarians using social media!


Via Trudy Raymakers
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Social media bringing National Archives to homes - Archivística ...

Social media bringing National Archives to homes - Archivística ... | The Information Professional | Scoop.it

BY DAVID OLSON:

 

"[...] through Tumblr, Facebook and Twitter, the National Archives is showcasing some of its most compelling photos and documents to anyone with a computer. The hope is that some will be enticed to visit the 23,500-square-foot center.
“This is providing access to our records in a way that people currently expect to access records: online,” said Pam Wright, chief digital access strategist for the National Archives in Washington, D.C. “It’s about opening up and being more transparent, participatory and collaborative.”
The National Archives at Riverside — the official name of the regional archives center, even though it’s closer to Perris — is at the forefront of promoting its vast collection through social media."

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A social media manual for Canadian health librarians, by Dean Giustini > Slideshare

About Dean Giustini. I am the UBC Biomedical Branch librarian at Vancouver hospital. I teach at the School of Library, Archival and Information Studies, and the School of Population and Public Health.

 

Slideshare: http://www.slideshare.net/giustinid/social-media-manual-for-canadian-health-librarians-2012?from=embed 

 

"An introduction to social media

Background This online session is an introduction to the use of social media tools such as Facebook,LinkedIn & Twitterfor health librarians.

The instructors are bloggers and regular users of social media in their daily information practices – they also use social media via their desktops and mobile devices.

Various methods to using social media will be discussed for beginners and more advanced users during theworkshop, which will consist of lectures, powerpoint presentationsand group discussions (and, if technically possible from your location, hands-on learning). During the workshop, several social media trends will be discussed and made relevantfor participants. These trends include social networking, blogging, microblogging and content generation using social media. The pros and cons of using social media in health care will bediscussed, and a range of resources and weblinks to reading and research will be provided.

Learning objectives:

To introduce social media including blogs, wikis, Twitter and Facebook and outline their use in health libraries in 2012

To provide examples of social media used by health librarians in Canada and the US

To engage health librarians in discussion of the advantages and disadvantages of social media using practical examples from health care and health library contexts

To begin a discussion about best practices in using social media in health libraries

Skills gained during workshop:

By the end of this course, participants will:

• Be able to list and understand the core components of major social media tools useful for health librarians and their patrons

• Have practical examples of ways to implement social media effectively in health libraries

• Understand issues in social media implementation such as audiences, goal setting, measurement and

• Discuss the impact of new social awareness services in health and medicine, and engage in thinking about future trends"

 

 

 

 

 

 

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Social Networking and Web 2.0 applications | American Library Association

Social Networking and Web 2.0 applications | American Library Association | The Information Professional | Scoop.it
U.S. libraries of all types are turning more and more to social media and Web 2.0 applications and tools, using a wide range of applications to connect with customers.

Via Judy O'Connell
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On Facebook, Librarian Brings 2 Students From the Early 1900s to Life - Wired Campus - The Chronicle of Higher Education

On Facebook, Librarian Brings 2 Students From the Early 1900s to Life - Wired Campus - The Chronicle of Higher Education | The Information Professional | Scoop.it
Nifty use of Facebook by @unrkc to share alumni stories: http://t.co/AZrQsA2e. Much like @MaggieBoyd1873 project.

 

Facebook user “joe1915” writes wall posts that would be familiar to any college student these days: He stresses about tests, roots for his university’s football team, and shows off photos from campus dances.But Joe McDonald isn’t an average smartphone-toting student.

He died in 1971 — 33 years before Facebook arrived on the Web.

Donnelyn Curtis, the director of research collections and services at the University of Nevada at Reno, created Facebook profiles for Mr. McDonald and his wife, Leola Lewis, to give students a glimpse of university life during the couple’s college days. Ms. Lewis graduated in 1913, and Mr. McDonald earned his degree in mechanical engineering two years later.

With approval from Mr. McDonald’s granddaughter, Peggy McDonald, Ms. Curtis said she’s using archival material for a history project designed to appeal to a wider audience than the typical patrons of special collections.

“We’re just trying to help history come alive a little bit for students,” she said. At first, only extended family members bothered to “friend” with the pair’s profiles, but as the audience grew, Ms. Curtis said she had to find a humorous voice that would appeal to contemporary students who use Facebook every day.

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10 Super Geeky Tips for the New Year | The Daring Librarian

10 Super Geeky Tips for the New Year | The Daring Librarian | The Information Professional | Scoop.it

10 Super Geeky Tips for the New Year | The Daring Librarian http://t.co/s35JSA4L...

From changing passwords, to backups, to transparency on the Web!

Valuable New Year resolutions, especially for Information Professionals as well!

 

 

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Academic Libraries on Facebook: An Analysis of Users' Comments

Academic Libraries on Facebook: An Analysis of Users' Comments | The Information Professional | Scoop.it

Paper by Michalis Gerolimos:

 

D-Lib Magazine (RT @aarontay: 2011 data on FB pages in academic libraries http://t.co/M7Nk8B1k author is quite down on it.)...

 

At a detailed level, this paper explores the possibilities and challenges that Facebook presents to academic libraries that choose to set up a page — especially when they use the wall — not only as an announcement service but also as a forum where students can communicate with the library and exchange ideas with its personnel and among themselves. This paper focuses on documenting user feedbacks posted on the library wall and on a quantitative and qualitative analysis of their content.

 

Additionally, this study provides several metrics regarding user comments on the wall such as the number of comments per library, if the comments are related to the library or not, the percentage of library posts that had no comments or "likes", the ratio of comments vs. "likes", and the feedback and comments per post and per library. It aims to help the reader understand how library users interact with a library in this particular online environment, and what the problems and the potential benefits are for academic libraries that choose to use Facebook."

 

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See the News Your Friends Are Reading via The New Yahoo / Facebook 'Facebar'

See the News Your Friends Are Reading via The New Yahoo / Facebook 'Facebar' | The Information Professional | Scoop.it

A logical and exciting way to share news with your friends,  just by clicking on their picture in your Facebar:

 

"Once a user opts into the service (via the new Facebook permissions screen), she will be able to see what news stories her friends have read on both Facebook and Yahoo News. This simple two-way stream of information makes it possible to discover news content through your friends."

 

If you read any news item in Facebook or Yahoo, click on the picture of one of your friends and see what they have been reading.  Brings News sharing into the 21st Century!

 

http://mashable.com/2011/09/22/facebook-yahoo-news/


Via janlgordon
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What Social Networks Should You Use in 2014? [Infographic]

What Social Networks Should You Use in 2014? [Infographic] | The Information Professional | Scoop.it

Jeremy Waite (a past speaker at Social Media London – click here to see his talk) has compiled this infographic bringing together the facts and figures about all the big social networks.

Takeaways:There are over 5.7 billion users on the world’s top 21 social networks.YouTube reaches more US adults aged 18-34 than any cable network.China has 3 of the world’s largest social networks.
Via João Greno Brogueira
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Interesting to see which ones are still there in 2014.

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Social Networking - Technology marches on, and so do libraries| American Library Association

Social Networking - Technology marches on, and so do libraries| American Library Association | The Information Professional | Scoop.it

"The Social Networking section of the 2013 State of America’s Libraries Report from the American Library Association provides information about the use of Facebook, Twitter, Pinterest and other Web 2.0 technologies in libraries..."

[...]

"The list of social networking sites is almost endless, bringing huge potential (and some headaches) to librarians nationwide. Will libraries continue to be able to keep up with the rapid— almost instantaneous—changes in technology and social networking?

The consensus is: Yes."

Karen du Toit's insight:

Libraries keeping up with social media > American Library Association report!

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Over 50s take Facebook training in Nottingham libraries

Over 50s take Facebook training in Nottingham libraries | The Information Professional | Scoop.it
A group of over 50s have become students of Facebook after taking part in a training session at Bilborough Library.

Six adults, all aged over 50, have signed up for a two part training course where...
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Training in social media at the library!

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The growth of social networking [INFOGRAPHIC] - AllTwitter #socialmedia

The growth of social networking [INFOGRAPHIC] - AllTwitter #socialmedia | The Information Professional | Scoop.it
Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC]

Via Official AndreasCY
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More of the Infographic here: http://www.mediabistro.com/alltwitter/social-media-world_b34652?_tmc=WbEPfOYgi5EjYqsEkHtm7Y_eKF-LVGUgvlDTnciG30g

 

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Innovation in Libraries 2012 - Keynote Speech by Phil Simon

Phil Simon is a speaker and the author of four management books, including The Age of the Platform: How Amazon, Apple, Facebook and Google have Redefined Bus...

Via Miguel Mimoso Correia
Karen du Toit's insight:

"Phil Simon is a speaker and the author of four management books, including The Age of the Platform: How Amazon, Apple, Facebook and Google have Redefined Business. A recognized technology expert, he consults companies on how to optimize their use of technology."

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This is how we do it: Social media at Christchurch City Libraries

This is how we do it: Social media at Christchurch City Libraries | The Information Professional | Scoop.it

Posted by Donna:

" [...] discuss how we at Christchurch City Libraries use social media – what we think is important, what we do, and why we do it. Hopefully it opens up a dialogue amongst Kiwi librarians. Wouldn’t it be grand if our information community were more forthcoming about sharing information on making the best use of social media?"

 

Topics covered in the article:

 

"- Many voices

- We talk about all sorts of things – events, new books, new stuff on the website.

- Content is king

- Made you look (Twitter)

- Looking at the tools and processes

- The power of the image

- The social catalogue

- A reading list on social media in New Zealand public libraries"

 

 

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The state of social media 2012 [Infographic] - Holy Kaw, via Seoco

The state of social media 2012 [Infographic] - Holy Kaw, via Seoco | The Information Professional | Scoop.it

Social media made big moves in 2012, and the year's not even half over yet. The SEO Company offers an overview of all the headline-making news in the world of social media. Via Seoco. Stay on top of social media news.

***** Been a busy year for social. Marty


Via Martin (Marty) Smith, michel verstrepen
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